SEO from scratch 11th Chapter: Factors Affecting ranking

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1, the key words used in the title

If the factors that affect the ranking of key words are not the key words used in the title, because the key words in the title tag are to a large extent marked the theme of your site, play a role in positioning. For a search engine to show directly what your site is for, so in search engines as an explicit purpose title to use, we are accustomed to the search results are directly to see the title, the real attraction is the title, search engine to give you the weight, as a normal site for the more in front of the words ranked higher, So it's a good idea to help key words in the first place when choosing the three labels, but it's important to remember that key words accumulate.

2, Anchor text

Anchor text for the search engine is very important, will give the search engine a very intuitive signal, tell it what your station is doing, mainly do what, so for this one search engine to give it's weight is very high, all caused a lot of SEO staff to devote a lot of work every day into it.

3, Website import link Authority

Site to import the authority of the link is that the site has how many links to you to pass weights, a site has not done external links and how many external links to do, the quality of external links will affect your ranking of key words, see you import the authority of the link, you can find through Third-party tools, Look at the link to your site's pr,bp output value, and so on factors to determine the import of the link to the authority of our Ang.

4, Site construction station time

Search engines hate garbage stations, through the old station for many years to do a lot of waste ingredients in the inside, so the search engine to help site construction time into the factors that affect your ranking, if your site is spam site formation can not do so long, a long time to do the site, Search engine database can be queried to the earliest records, in the eyes of others must be done a good site.

5, the site of the chain, Home link column, column link article, article Link Home weight transfer.

For example, if you connect to the inside page from the first page, then click a link to another page, the final point of 4, 5 times to a page, so that you tell you the search engine those pages, those articles are important, from the first click many times before the page, it is obvious that this page is not important. If a page is important, many pages are linked to this page, is obviously an important page, followed by the consideration of the relevant factors in the inside, you a classified information network, a link to sell shoes, link to sell cosmetics articles, then the weight will be transferred to get the impact.

6, import the dependencies of the link.

Your link source site and the relevance of your site is very important, from unrelated industry site links to your ranking is helpful, but for the relevant industry links to your help is even greater.

7, the site and article link home page theme is not relevance

We help to understand the weight of energy, this is the impact of the value of one of the factors, if you have a lot of articles from the relevant industry links to your home page, so for your home page is a persuasive, an energy value.

8, the key words used in the website page

Why all Search engines support Webmaster Set three tags, is to let search engines faster and more accurate to know your site theme, Site page description of the same search engine will also be used as a reference. In the title of the tab Zhang always add important key words to the method well, if the article in this page to do also mention the relevance of the key words is not better, search engines will not only through the title, tag, to determine the core key words, but also through synonyms to find the theme of your article.

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