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Now with the development of a variety of CMS, a lot of webmaster do site use ready-made CMS program, this can save a lot of development time and technical problems, so the threshold of the construction station has been reduced a lot. But with the large-scale use of CMS, the degree of duplication is also more and more high, for SEO optimization is also some disadvantage. So many webmasters in the beginning to promote the site, the first task is to replace the original template, to do a search engine optimization template. So how to do to meet SEO optimization it?
Before starting today's text, first of all to show you a figure, this diagram is a polling poll in the forum, the topic is: "Do you think the default site template on the adverse impact of SEO?" As can be seen from the figure, most webmasters think the default template on the adverse impact of SEO is very large. Therefore, it is imperative to make your own template. In addition, the default template in terms of functionality or interface may not meet the specific needs, so the problem of the template more need. OK, let's start with the text.
Forum Voting Chart: whether the default template has a negative impact on SEO
Redesign of the interface
Interface changes not only for SEO optimization, because each site has its own characteristics, so the template when the interface changes more important is to establish their own brand and image, to achieve uniqueness. If our interface and others a lot of duplication, then this site presumably in the market brand this piece has lost. In addition, from the perspective of SEO, reducing repeatability is also very important on the one hand, the interface changes, then the repeatability will be greatly reduced.
CSS and JS refactoring
Now the search engine has been able to crawl to the CSS and can read it, so the same repetition of the search engine is not friendly, so in the template refactoring, CSS is bound to change. Adjusting the definition of tags, class, IDs, and other styles and numbers is a necessary task to reduce repeatability. CSS code writing conforms to the standards of the international standard, JS code for encapsulation, so that after the completion of the code layer can be different from others.
Functional deletion
The features on the default templates are standard for a Web site, but for different industries of the site, the specific requirements of the site function is different, such as biased article news, biased picture type, there is a lower load type, so it is bound to delete the deletion in the function, the increase, from the angle of SEO, Be sure to put important content in front of the position, at the same time make good use of reasonable labels, labels can affect the weight of the site to a large extent.
Structure URL Change
Finally, and we emphasize the point is the URL structure, URL structure is not only important for SEO, for later upgrades or even change the system is very important. So in the template refactoring, URL path must keep fresh, now the default has a few directory structure, is not very advantageous, can be made into columns-large classification-small classification. The type of HTML, which is the root directory type, is very helpful for spiders to crawl and to help users read habits.
A good template is the beginning of the road to SEO premise and protection, with its own unique template whether from the level of SEO or to promote operations have their own advantages, today and you talk about their own views, hoping to let the webmaster benefit. Come here, this article from: Taobao Crown shop Daquan http://www.5tao5.cn,A5 First, reproduced please retain the copyright, thank you!
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