SEO hands-on tutorial: Meta tag details (ON)

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In the last section of the tutorial "SEO Hands-on Tutorial: Site structure" We have a rough reference to the "meta tag" of the site, from the text we have a basic understanding of what is the META tag and the location of the META tag. But for the role of the meta tag and the optimization method is not involved, then this tutorial we will be detailed analysis of the "meta tag." (The title tag is defined in the META tag in the previous section, it is unscientific from the point of view of the web design, but for the sake of the overall nature of the tutorial we will include the title tag in the META tag list)

The new release of the "Baidu Search Engine Optimization Guide," a book is not difficult to see in addition to the titie of the META tags to improve the site rankings do not have much value! Search Engine optimization Zac through the experiment concluded: "The current mainstream search engine only Yahoo for the weight of meta tags is still valid, and other search engine basically cancels the weight of the website meta tag. "Since so so for the meta tag SEO can not ignore it?" I think that although the role of the meta tag in SEO is very small, but in the promotion of the site is still playing a role can not be ignored.

Title Tag

1, what is the title tag

The title tag is the header tag, which is the name of your Web page.

Position the title label in the page (as shown below):

(Figure 1:title tab page display location)

The real location of the title tag in the search engine (pictured below):

(Figure 2:title Label search engine display location)

From the above two pictures, we have a basic understanding of the title tag in the Web page and the location of the search engine. The short title tag not only tells the user what type of site you are, but also tells the user what kind of content your site contains. Therefore, although the title is short, but the role is big. Therefore, the title part of the optimization is also the most important part of the site, then the title tag optimization we should pay attention to where? According to their own work summary, personally think that there are mainly the following points:

1, including keywords-this is the most basic and most important part, to get the rankings at least the title should contain the corresponding keywords.

2, brief and clear--the title should not be too long, concise summary of the content of the site (50 characters are recommended, Baidu to promote the title limit of 50 characters).

3, the best is a sentence-many titles, especially the company's Web site is mostly the title: Product Name-Product Name-product name-the company name, such as the site's SEO does not have much impact but not conducive to website promotion, personally think the site title is best to use a sentence to summarize.

4, the title does not use special symbols, such as: ￥%@ ... such as this type of symbols, participle can be used |-,_ such a common symbol.

5, a lot of people suggest not to put the title within the name of the company or brand name, of course, in the absence of free characters in the case of individuals also suggest not to add these content, of course, unless your brand and the company is the keyword, But if you have any spare characters, I suggest that you either abbreviate the company name or put the brand name in the title tag.

6, do not add a phone number, I do not understand why some people are willing to add a phone number in the title! I think it's a bit naïve to call you if you want someone to see the headline. So these useless characters should be avoided as much as possible.

7, for the column page and the content of the title to be concise at the same time, to use the structure of the hierarchy to define the title. Such as: Site column-site name, article content-Belong columns-site name, article content-site name

8, the site does not appear duplicate title, if the page title as far as possible for the title plus coding. such as: "SEO practical Introductory Tutorial First page", "SEO practical Introductory tutorial on the second page" ...

9, the title in addition to have SEO function, itself also has the marketing ability. Therefore, the title of the selection must be in both the SEO should also take into account the title of the marketing ability that is: pick a user to attract the attention of the site title.

10, the title is a business card, tell others what you do. Therefore, the title can not be constantly changed, of course, can also be based on the subject content of the site some small changes, but the weight of the site will have a certain impact. So choose the title must be cautious, do not call today Zhang tomorrow called Doe.

Title tags in the SEO, website promotion plays a pivotal role, a high-quality title not only can improve the ranking of the site, but also to attract more users to browse your site. The end of this section! Please long-term attention under the light of the "SEO real-time", what comments or suggestions please add QQ or station message, thank you for your strong support!

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