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Many friends may know to do SEO to analyze the competitor's website (that is, through the search in front of those), but specifically how to analyze these sites, need to analyze what conditions may not be very understanding, today I will summarize how to analyze the competitor's website to share with you.
First, domain name information: including whois information, domain name history, Pr,alexa rankings and so on. Whois mainly look at the domain name registration time, and so on, I do not have to say it. Domain history can be queried by http://web.archive.org/web/20070901012834/*/. Ranking in Google will take into account the level of PR. Alexa rankings do not have much effect on search engine rankings we can learn some information.
Second, the website structure frame, the style sheet and so on. Analysis of Web page structure is mainly to look at the layout of the site, there is no frame, code, such as simple law. Style sheet is to see whether the external style sheet or internal style sheet, but also a friend asked whether it is good to use an external style sheet or directly written in the page, personally feel good with the outside. Search engines analyze stylesheets, and simple refinement of stylesheets is also important.
Iii. site,domain,link data. View the number of referrals to the site in the search. View the external links to the site, Baidu with domain and Link,google use link. View the chain of data is one, the second is to see from where the chain of the outside (that is, the quality of the chain). Outside the chain in SEO is very important, you need to analyze the site's outside the chain from there, but also to analyze the chain in other sites and other locations.
IV, query key words in the search engine rankings.
Five, <head>. This includes the title of the writing, meta writing, as well as link to the wording.
Six, robot.txt.
Seven, the location of keywords, frequency, labeling, and whether to use the long tail. The location of the key words is very speaking, so we should make a good analysis of other people's site where the keywords appear, there is no use of <strong><b><u> and other annotations, the frequency of the keyword in the page, There is also the keyword group (that is, the keywords in which words appear).
eight internal links. Home page and other pages of the connection, the table of contents and other pages of the connection, the internal link loop.
Nine, simulate spider crawl effect. can use webmaster Tools Spider Simulator Crawl Site page analysis results.
10, the series of the table of contents, the name of the file. Analysis of the site has a number of categories, and is the name of the writing. In many foreign websites can see they bring the keyword in the filename. The specific effect of my analysis is and the domain name to bring the keyword effect is similar.
11, JS file analysis. Analysis of the Web page are used to what JS file, is external JS or written in the page, JS, such as the wording.
12, industry internal importance assessment. Analyze the knowledge of the website in the industry, the status in the industry and so on.
above content is Shuo Teng for everyone summed up, SEO analysis of the site needs to do a few steps to the enemy can not be hundred, So it is necessary to analyze the competitor's website comprehensively. I hope we can surpass our competitors as soon as possible, thank you. If there is any place that has not been talked about or inaccurate, I hope everyone will correct me. (Zebian Admin01)
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