SEO How to analyze competitors?

Absrtact: Whether in the network, or in reality, as an SEO, should always hear some more to observe the speech of competitors. We all know that in the initial stage of the site competition is the object of our learning, in the late stage of the site competitors is our trip

Whether on the web, or in reality, as an seo, you should always hear some of the comments to observe competitors. We all know that in the initial stage of the site is our competitors to learn the object of the late competition in the site is our stumbling block, so whatever the reasons, we are necessary for the study of competitors. In general, we all put the keywords we need to do in the search engine Top 3 of the site as a competitor, in the initial stage of the site, research competitors can let us take a lot less detours, but also to understand the site itself some of the deficiencies, as well as the site needs to upgrade some places, analysis of the competition to optimize the way, Even if we imitate other people's website optimization way can also get a good ranking. In the late part of the site, we have to do is to surpass competitors, and thus rise to the first search engine. Of course, to exceed the opponent, but also need to analyze the shortcomings of the opponent and adjust the optimization way to make up their own site defects, pay more attention to other details, the site should be a little more their own characteristics. So how do you analyze competitors?

1, first you have to find the site's competitors, if the keyword competition is small, competitors will be less, 1-3, especially to use the homepage or column page to do the keyword site, because they will be our main competitor. If the keyword competition is relatively big, we will see how many sites in total, the first 5 pages have a number of sites, home page has several sites, listed separately. And generally speaking, there are quite a lot of websites to optimize the competitive word, some domain name is very old website, also some new website, these two kinds of website analysis come out the result is different, domain name compares old website, perhaps did not do optimization, but here website General rank is very high very stable, weight is also relatively high. And the new site, is more familiar with the search engine, do a lot of optimization operations. So we should analyze the advantages and disadvantages of these two kinds of websites separately. There are also some sites to do with the homepage, some sites with the page or column page to do, these are to separate research.

2, to identify competitors, the first analysis of their website domain name, server and so on, good domain name and server to bring the use of the site is very large. Sometimes, no matter what we do, the rankings always compete with each other, which is often the hardware factor. Even after the analysis of these reasons we can not change. So only in the beginning to choose the domain name, space, you should try to choose.

3, also can start from inside the website, first of all, analyze the three tags of the writing, especially the title tag, analysis of how it carries out participle, keyword density, the distribution of keywords, analysis of the advantages and disadvantages of this write are respectively; second, from the structure of the site analysis, the general analysis of the content including the overall structure of the site, two Content page design, site internal structure, including directory structure, URL settings, H1, H2, fervent, such as the use of tags, the layout of internal links. Then analyze the site of the article, analysis of its quality, whether original, update time, the article included, keyword layout, the use of tags in the article.

4, analysis of the Web site operation mode, as well as the location of the site, customer positioning, where the focus? This is important.

5, look at the chain, analysis of the opponent's external chain method, is how to operate, quality and so on. People's knowledge is limited, energy is limited, the way out of the chain and many, it is impossible to do each. The external chain of opponents we can imitate, as long as the good can be absorbed over. Like before, I do not know the soft text to do outside the chain of cattle, also do not know the link platform of the quality of the chain, only a number of other people's ways to supplement their own is the king.

There are links that part of the link transmission of the weight is relatively high, the analysis of its links, you can also make a record, the exchange of friends in the chain can also be used.

Analysis Well, also make an analysis report, the things that you analyze clearly remember, and every time we need to update the record of data, always pay attention to the changes of competitors, it sounds very troublesome, but this is helpful to the development of the site.

The last thing to say is, want to do a good job site, ranking good, research competitors are indispensable. The final goal of our website is the first, analysis of competitors is not only to learn, imitate, more important is beyond. This article by Schindler SEO published in Fuzhou printing http://www.fzywzx.com, reprint please keep the connection!