SEO How to determine whether the site is too optimized

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Now will be the site optimization of more and more people, regardless of level, levels, the key is that everyone began to realize the importance of site optimization, which undoubtedly to the full-time SEO personnel exerted great pressure, but also the whole industry competition intensified. However, from another point of view, this is a good thing, to the search engine to reduce the burden of crawling pages, a good optimized site will be more conducive to the user experience. However, many people often can not grasp the intensity of optimization, resulting in the site over the optimization, resulting in the site was down the right or K, attracted everyone complained, then how to determine whether the site is excessive optimization? I think we can judge from the following aspects.

First, whether the bottom of the home to add a large number of meaningless anchor chain connection

This seems to be one of the domestic SEO master summed up the method, is at the bottom of the site with the key words as anchor link, linked to the home page, according to his saying, this is called the secondary navigation. I don't want to criticize his practice, in some cases, this is possible, such as the site at the top of the navigation is a map type or flash type, but like the usual site, the top navigation can be done, the bottom of a pile of links to the first page of words is meaningless, and seriously affect the user experience. Said these are not unfounded, but Baidu Club has the official answer, someone so ask "a page has multiple duplicate links, and link text is the same, the search engine in the transfer weight, only pass the weight, or each link to pass weight?" In addition, do these several repetitive links get the same weight? ", The official explanation is that "duplicate links do not increase link weights", and then someone asked "if the link text is different, how the search engine will assign the weight of the link", Baidu official gave the most powerful explanation is so said "the weight of the link to judge is an extremely complex system, we do not recommend attention to technical details." Any strategy in our system is based on the principle and standard of "value to users". This is not just a slogan, on the topic of the link may wish to apply: A page appears a lot of text different, point to the same link, they are valuable to users?, it can be seen that these so-called secondary navigation is completely misleading, if excessive use, but will fall into the category of excessive optimization.

Second, Title, Keywords, description whether to stack keywords

Usually new recruits will make such a mistake, very like in the page title, keyword tags and description tag on a large number of keywords, that this can get a good ranking, in fact, this approach in the past few years very effective, but also tried, but with the search engine algorithm changes, this approach has been a category of excessive optimization. Web page title is a search engine very value a place, piling up a lot of related or unrelated keywords, it is easy to be the search engine algorithm to judge the existence of this site cheating, and finally led to the search engine blocked site. Suggest a page title do not repeat more than 2 keywords, and the content of the Web page to the theme of the title of the page with a high degree of agreement. And some just contact SEO friends, very like in the keywords and description label content, piling up a lot of related keywords. The role of keywords and description tags in search engine optimization is basically reduced to 0 or very low by mainstream search engine algorithms. In keywords and description stacking keyword optimization method, will only play a negative search engine optimization response, serious will lead to Web site is blocked, outweigh the gains.

Third, the internal link is consistent with search engine algorithm requirements

Many SEO engineers know that a Web site has some of the weight of the page is particularly high, so many people like in the weight of the Web page stacked a large number of keyword links, so that you want to pass the weight of other pages, can not be denied, In the high weight of the Site page Add key keyword links to the target keyword search engine rankings will help, but in the weight of the page piled up too much of the keyword links, will also be the search engine penalties. It is recommended that you do not have more than 10 key keyword links for high weight web pages, and that the placement of these links is also very important. In addition to the location of the link to be appropriate, the relevance of the link is also very important, according to several of Baidu's correlation algorithm analysis, unrelated links will only disperse weight, and can not play a role in the promotion of the subject. As far as I know, many sites in order to set up internal links, often not related to the article aggregated together, seriously affecting the user experience, but also can not improve the PV site, but let the user at a loss, feel very disgusted.

Iv. whether there are too many spam links in the website

Although we do not know the search engine based on what conditions to determine whether a Web site exists spam, and no official authority of the information, but we can still according to practical experience, to get some important information. Usually I do not want to deliberately emphasize the importance of a link in the Search Engine optimization technology, do SEO is a balanced art, pay attention to the harmonious nature, to ensure that the search engine crawl smoothly also OK. At the same time many people like to publish a lot of links every day, and how much is in the manufacture of Internet spam, on your site down right is understandable. At the same time, the search engine penalty site is not necessarily directly to block the site, it may be to reduce the site ranking or reduce the weight, the severity of the punishment will be based on the site to the degree of excessive SEO. The impact of excessive spam links and irrelevant links to the site is catastrophic. If you are not able to correctly understand the SEO, then from reading this article, to discard the habit of making garbage every day, go to the normal road to optimization, although it will be more than cheating or mass, but eventually you will find all your hard work is worthwhile.

The content of the article is intended to repeat the key words

Once a network marketing master said that the website article repeat keyword to reach 50% is also normal, like our own, can only make this remark as a joke, regardless of the final keyword ranking effect, single on the user experience is unqualified, which is intended to cause users to read obstacles, you do the ultimate goal of the website or for people to serve, It's not for machine service, is it? An article repeat 3 to 4 words will let search engine know this article to express what, and the intention to appear a lot of keywords will let search engine think site is intentionally do optimization, that does not punish your site also punish who? Everything has a degree, grasp this scale, Let SEO keyword layout of a harmonious nature, while doing a good job user experience, the final search engine like, users like, natural site also has stickiness, that profit is inevitable thing.

Excessive optimization This topic has a lot of things to write, in the SEO industry, do optimization must maintain a balance, I said, SEO is a balanced art. Website optimization is to reduce the search engine crawl page burden, so that the site more in line with the search engine algorithm requirements, more in line with the user experience, such a site can be long, and balance the two points, the site will have vitality. Admittedly, just beginners difficult to control the degree of optimization, which is normal, but as long as there are steelyard in mind, where the addition of words, where should not add words, whether the use of users, whether the search engine to understand the theme of the article, to do this, the optimization will naturally not go into the category of This article by rubber Fender Www.chinaqinang.net Original, starting A5, Welcome to reprint.