SEO How to optimize the site structure Chapter

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For SEO optimization, we are divided into external optimization and internal optimization, many people just blindly pay attention to external optimization, while ignoring the most fundamental internal optimization. External is beyond our control, but internal optimization is what we can harness. What I'm going to say today is not how internal optimization can be done within the chain, but how to tell our friends how to build a perfect website structure first.

A website is good or bad, whether it attracts, to a large extent, depends on the structure of the site. Will a website completely conforms to its search engine rules, conforms to the user browsing habits, then our website certainly has the user to like. The site should have clear structure and clear navigation, which can help users quickly find what they need from your site, or help search engines quickly understand the structure of each page in the site. This is why we are writing this article today, let's look at how we optimize the structure of the site from what we need to pay attention to, how can we adjust to make our site by users and search engines to accept.

First: The website navigation should be clear, uses the breadcrumbs to navigate

The site structure is to allow users to find their own content, and let users know where he is in the page, can go to which pages. The structure of the site recommended the use of tree structure, in many textbooks and books are mentioned, tree-type structure is usually divided into the following three levels: Home-Channel/List page-article page. The tree structure is more extensible, the content of the website becomes more and more, it can be easily responded by subdividing branches (channels). It gives the user a clear idea of what they are browsing, and allows them to return to the desired page. Through the breadcrumbs, users can clearly know their location in the entire site, you can easily return to the first level of the channel or home page is also very convenient.

Second: Website typesetting to conform to user habits

The user is the "God" of our website, if you do a website that God does not like to see, that such website existence also has little value. Usability of website:, a website opens the user to see the first eye, understood this website is what, content has what, the website first screen is what content, the second screen is what content, where to look for what kind of information, and you want to highlight the content also can glance; website affinity: First, Users open your site at first glance, don't resent it, you'll succeed; here the bread covers the time to open the Web site, according to my own multi-directional observation and some user survey, 7 seconds if the site can not open users will start to irritability, and after a maximum of 10 seconds, most users will directly close the site to choose another; It also includes opening the site user's mouse where the majority of the users should be, where you can click immediately to the small details,

Third: The website avoids using the frame structure as far as possible

Frame structure, frame structure page is displayed as a piece of a page to remain fixed, other parts of the information can be moved up or down through the scroll bar display, such as the left menu fixed, the body information can be moved, or the top navigation and logo parts remain fixed, other parts up or down or left and right move. Our mailboxes are usually framed. (Shi article series) frames page does have the advantage of convenient navigation and convenient design. But the problem is, because in the frames page, the search engine spider sees only one page, that is frames page, therefore, in such a webpage, the search engine is bound to be unable to index to more content, Most of our navigation is focused on top.html and left.html, and the contents are all displayed in main.html, so that the search engine will always see the contents of the above lines of code.

IV: Less use of flash,js and so on

Flash for the site, it looks very beautiful, but for the search engine is not crawl, so he felt that you do not have content on the site, so your site can not get his attention. We have to use less JS code, search engines are also unrecognized, the best site is to use Div, simple, search engine like. Do 404 pages, site space stability, search box to search the content of the site, not all network content.

Above four points I think we in the optimization of their own site is to pay attention to the structure of our site only to do every detail, so that users can be very good browsing, so that our site will also be subject to search engines like. SEO optimization Today, we are no longer rely on technology to be able to optimize their website, we have to from every detail, user behavior habits and so on.

We also have to remember that the optimization of the site is not for search engines, we are to the user to see, so our site needs to meet the user browsing habits. Do not always in the hair outside the chain, just blindly to value external optimization, in fact, our internal optimization well, our website must be able to attract a large number of users, retain a large number of customers.

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