SEO How to solve the flow of death hole? Look at the station group subversive traffic

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO started in 2002, mobile internet began in 2012, SEO is not the most popular topic of search marketing. According to incomplete statistics, 2013 years ago 8 months, domestic total has 100,000 +seo, of which technical level from the primary, intermediate, advanced several levels. And some seoer even elated to blunt, SEO field is gold. SEO point of burst can really continue to do? What is the value of it? Will it be the same as the original group buying industry? SEO industry is to do "all-inclusive" or "small and beautiful"? The promotion cost is increasing gradually, the entry personnel is more and more, the search engine is completely commercialized, in the big environment will be SEO's dead hole? In the internet giants and traditional enterprises have entered the situation, SEO still have the opportunity to kill it?...... See the ultimate 3 question.

Q= Liang (journalist); A= Shaojing (Domestic station Group "case" training first person)

Q, nearly two years, SEO seems to be a history? What is the development stage of domestic SEO at present?

A: The last two years about SEO so-called "history" is caused by the trend of the search engine, SEO can be traced back to 2002, in fact, just in the past few years, accompanied by the commercialization of search engines, the development of mobile Internet, other industries Internet-oriented Red Sea, the wife of "technical norms" and other factors, So it creates a sense of "history". The rise of SEO is not from the search engine internal transformation, SEO is by the great environment to promote and inspire. SEO can be described as also search, failure also search.

Q, how do you see the current SEO trend?

A: More pessimistic, fried very fire, the trend is down. But really in-depth understanding of SEO thinking is not much. According to the 2013 SEO Industry Inventory: "Tracking the 338 companies, SEO Specialist company accounted for up to 52%, the overall count down, the early company accounted for 15%, and earlier in the early company distribution ratio is very large." As you can see, SEO is increasing, but the effect is getting weaker. ”

Q, some people think that a good SEO must be the combination of heaven and earth, that is, there must be at the same time to send a group of technology and the site to send SEO technology, there is no success. Do you agree with this statement? What do you think are the advantages and disadvantages of heaven and earth pie?

A: The line has always been a saying, do not understand the SEO station group, do site group disdain SEO. This seems to be a very empty word, but in the actual process is very fatal, has seen a local portal SEO projects, entrepreneurs have a decade of Internet experience, the operation of advertising alliances, E-commerce and other projects, is the Internet experienced a class of people, but he in the SEO business, Also encountered a lot of SEO problems: such as SEO external link resources, SEO news included, seo update cycle, SEO single station K station risk, this kind of thing to make products, light has theory and experience is not. He was clearly aware of his shortcomings, so the last decisive change in the promotion model.

The advantage of the Tian faction is that the use of Internet marketing thinking, using the Internet camp to promote tools, software/algorithms to improve efficiency, so that the promotion of the mode of light, reduce risk, increase production. Disadvantage that is not understand the art of the station group, what domain name? How many servers? How to form intranet? How to push traffic?

The biggest disadvantage of the school is that the curing thinking is serious, the new model is "have feeling, no sense", most of the time with suspicion, disdain attitude. will be very fatal, this we see how many years of work SEO is how to be the primary station group of players to die is very clear.

Tian faction is a national force, the faction is guerrilla, from the size of the pie on the losing, from the output of the lower faction continue to lose, from the risk of the low and then lose, from the flow of heaven pie is dozens of times times, not in a level of competition, doomed to tragedy.

Overall, I still support the team with a variety of talent portfolio.

Traffic is vital when traffic is almost monopolized by the search engine giant. Spent on the flow of money, more worried that one day will also improve with the same as the line of land rent accounted for. However, in another perspective, if the SEO enterprise can not solve this dead point, it can only explain the growth of the enterprise has problems. Short-term by flow, long-term quality. Another positive trend is that flows are gradually being eaten up by a variety of subdivisions, and institutions can venture to consider themselves cultivating flow portals, rather than clinging to giant blood.

Station group ecological model must be because beyond the quality of SEO. Based on the quality of information content, efficient tool management of these two points. Constantly strengthen the content and tool management level, so that competitors can not exceed, and form a strong user stickiness and Word-of-mouth, early can be 100% speed stability but not explosive expansion.

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