SEO improve the weight of the three elements of the site

Summary: Recently encountered a lot of SEO novice friends are still asking me about how to improve the weight of the site, I will through my usual practice and summary, and we discuss the topic. First of all to understand that the site weight is the search engine on the site authority value

Recently encountered a lot of SEO novice friends are still asking me about how to improve the weight of the site, I will through my usual practice and summary, and we discuss the topic. First of all to understand that the site weight is a search engine on the site authoritative value of an evaluation, can also be understood as a search engine on the site of a degree of trust and friendliness. In fact, the weight of the site is a more general statement, because there is no actual standard to measure the weight of a website is how high, usually may be displayed in the length of the site history (that is, site domain name remote), included, outside the chain, ranking and other major aspects of the site.

First Shao Jun felt a new station and an old station to go than, on the weight of course, but for the same keyword rankings, the new station can also compete with the old station, I see a lot of seoer analysis keyword ranking, always put the new station as an important measure, I think not so, Old station may be more weight than the new station, but not necessarily the new station keyword ranking than the old station (here of course refers to a certain value of the key words).

Perhaps here can sum up a sentence: High weight does not necessarily have a good ranking, the bad weight of the rankings must not be very high. It seems like a very tangled word, but also for some valuable keywords.

The previous said seems a bit wordy, back to the point, then how to improve the weight of the site?

1. Content. For a new station, if you are in the new station during the performance is not good, then the search engine is bound to reduce your friendliness, that should be how to let the site in the new station quickly accumulate a certain weight, we often hang in the mouth of the content of the king, is this reason. The original content is necessary during the new station, as the new station is generally first included in the home page, and then slowly release the inner pages, then the new station to try to the search engine (usually refers to Baidu) to release the original content before the page, perhaps due to the new station effect on the Web site has a better ranking and complacent, thought SEO so simple, But don't forget that search engines are not vegetarian. You do not have good content (in other words, to do the user experience), search engines will not often patronize, and snapshots for a long time does not update, included does not increase is normal.

2. Inner chain. I find that many friends tend to overlook this when they update their content, will feel that the chain does not matter, the fact is not so, the search engine on the relevance of the site is very high, do a good job in the chain is to improve the relationship between the content of the site, but also in order to better let the search engine crawling, improve the content of the site relevance. For the article has been included can attract spiders to index, for the article has not been included in this more than a crawl opportunity to improve the opportunity included. and site internal keyword anchor text link is also to improve the weight of the site keyword an important factor. And for experienced seoer will find that the content of a huge site within the chain may even be more important than the outside chain.

3. Outside the chain. Maybe the chain is a sore spot for many people, every day people ask how to do outside the chain, in fact, do not have any know-how outside the chain, BBS, blog, and so do outside the chain platform a lot of people have sorted out, a search on the Internet, the key is to adhere to, three days fishing fishing certainly do not good rankings. Outside the chain sources generally have a keyword outside the chain, the site chain, friendship Links, one-way link these parts, in fact, can be summed up to two kinds: keyword links and url links, and effectively improve the ranking of keywords is the nature of the keyword link.

I have these three points as a site to enhance the weight of the three elements, because these three points are subjective, as for the space and other objective factors aside, for a new station if you can do this three points, I believe you can improve the weight of a certain site, I also do so over, the article is very popular, because I do not want to write very theoretical, I hope to have some reference to some friends.

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