SEO in the end is advertising or demand?

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There was a director of operations and I said, SEO is not the hair outside the chain? Indeed, relative to the site operation, SEO search engine rankings on the job requirements are far greater than the requirements of the site traffic. But we know, Baidu ranking algorithm determines the site to rank, traffic is the big head. You can rely on the chain to increase the collection, you can rely on the chain of friends to transfer weight, but to the top, no flow is absolutely not.

So where does the traffic come from? To open Baidu, a look at the eyeful are advertising. Here's a very simple example. Excavators or piling machine what we all know, belong to the relatively unpopular industry, the index is not high. So I would like to ask you, there are 100 IP search these two keywords, then how many people are want to buy na? Perhaps a lot of people did not think, here can be sure to tell you, there is a purchase impulse at the most a person, and then the maximum plus a is entangled in the need to buy the idea of people, So why do the other 98 people search these two keywords? The demand is all kinds of, but ça, I think must be running the excavator or the pile driver is what thing, what function, the efficiency is not high.

So if we as a SEO, the main push is the company's brand introduction, the company's plant area, how beautiful the surrounding environment to the production of machines how cheap, their own machine performance how different, and so on, who will come to click to read na? Even if a blind cat meets a dead mouse, there are occasionally two slip through the It must have been 5 seconds to see the first page of the fish. The fundamental, we can obviously find that we do the SEO is actually for those 2 people to do, rather than those 98 people.

Baidu's attitude to this is very clear, that is, please go behind, because Baidu is targeted at 100 people instead of 2 of people's search engine, perhaps for you that 98 people are dispensable, but the fact is that when you give up the 98 people's user needs, those two real customers will also be away from you. At this time may be someone asked, 98 of people's needs to Baidu Encyclopedia and Baidu know to solve it, we have to tube so much to do? Then I can also answer you here, since you can not give the audience like Baidu Encyclopedia and Baidu know the same user experience, why do you stand with them the same height, the same position na?

In the end, the answer is clear, for example, is my recent interest in the conference call this keyword, in fact, I even this thing is what, capable of what is not clear, into Baidu search the next, there are more surprises found, casually point to a website, I found that the navigation bar is very fine, In the most conspicuous position focused on the development of the relevant conference call history, what role the product can play in, and what technology is used, although as a layman I still know little, but no doubt, I am satisfied with these answers, my heart estimated the next browsing time, about 10 minutes to 15 minutes, for the site , which is a very useful vote in itself.

And the back of the navigation bar classification is very fine, here is not to elaborate, in general, embodies a very important aspect. "Difference". This kind of Web service is the 98+2 of the audience, for both types of people provide the services they need, how Baidu may not put this kind of website to the home page na, because these websites bring 100 IP at the same time, also for Baidu brings the traffic, we must remember Baidu welcomes is can give his oneself to bring the benefit the website, Instead of giving yourself the benefit of the website.

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