SEO Industry Detailed division of responsibilities are you clear your own direction?

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With the rise of the network, SEO industry quietly born. Many people think that SEO is a relatively mixed industry, but also easy to get started, which means that the SEO seems to be not very difficult, sent a few days outside the chain to say that they are familiar with SEO very proficient, but the fact is not so. SEO can do a lot of things, but are rule-based.

A good SEO must be familiar with many fields, including copywriting, traffic view, website design, etc., so that all the knowledge can be used freely. Can only do one-sided people, at present just see the SEO a little fur just. The following specific to introduce the responsibilities of all aspects of SEO, so that the SEO have a specific intention in mind.

SEO Basics:

First of all, we must understand the whole SEO industry, industry profile and characteristics must be clear; as SEO personnel, the necessary basic knowledge of the network technology is to know, that is, the HTML base; Search engine principles, preprocessing of the page, ranking preprocessing and follow-up observation; Understanding of advanced search engine syntax and URL parameters; understanding of search engine white papers; knowledge of various SEO tools; on cheating and punishment, it is to know black hat and white hat, try to avoid black hat method; Target customer research includes user groups and user behavior analysis, Only fully understand the user's search habits and keyword distribution, can be SEO to achieve the essence.

Service：

Customer service is the main work, will be through the SEO and offline market customer resources for a unified collection and collation, thereby converting to specific corporate benefits. Customer service personnel need to be accurate in the use of words and language specifications, for customer resources to record management collation classification, for account information and orders are carefully managed, but also to the customer resources for statistical analysis.

Technical：

For technicians, including coding and code optimization, the optimization in the station is divided into site structure optimization, detail optimization, robots.txt, site map, internal chain strategy and keyword deployment; Web server log Management need to know HTTP status with GG management tools; Also learn about the basics of Web site security, including hacker prevention and site vulnerabilities.

Artboard：

The function of art is mainly the user experience of website design. The site's interface layout, as well as the overall architecture, are based on the user experience. Whether the landing page of the site or the use of Div, the design of the page effect, must conform to the beautiful, clear basic points. Cannot give the user the feeling of being disorganized.

Outside the chain construction:

The construction of the outside chain is not a lot of content, mainly to the external chain of resources to integrate, unified collection and collation. At the same time with the product specific direction, actively looking for better outside the chain platform. In the release of the chain at the same time, you can also make IM friends chain group. Finally need to pay attention to the quality of keywords, analysis of each keyword can bring the specific benefits, timely discard useless keywords, found high-quality keywords.

Edit：

Soft Wen is an important part of the SEO industry, so there are many aspects of the editorial work. A variety of search engine segmentation principles, as well as a variety of word segmentation methods must be clear; the key words of the study is also the basis, must be clear what is the core keywords, target keywords and long tail keywords, to determine the competitiveness of keywords and filter keywords, will use a variety of soft writing methods to write soft text Understand the importance of the original article on the site, understand the source of the article and the source of information collection, such as Baidu search the list of current hot issues, to write with the company's products related to the soft text.

SEO Supervisor:

SEO Supervisor As the co-ordination of the entire SEO Department of Coordination and Cooperation, the responsibility of their own is essential, the responsibility of the matter is of course more comprehensive. Because the work content penetrates each aspect, therefore also must understand each aspect knowledge.

1, market Strategy: needs of customers to conduct a detailed analysis, including the customer's purchase process and life habits. By studying competitors, including the performance of rival search engines and the performance of social media, you know what to do. At the same time, we must use appropriate marketing strategies to create a good image of the enterprise;

2, the website structure: must cooperate with the website production personnel, participates in the website the column setting, the content composition, the navigation design, the internal link structure as well as the page optimization content construction;

3, outside the chain strategy: with the outside chain construction personnel to discuss the specific direction of the construction of the chain, combined with the company's business and products, select the appropriate outside the chain platform;

4, data statistical analysis: including keyword ranking tracking, site log analysis, data statistics system analysis, Pay-per-click advertising Management and effectiveness monitoring and evaluation report;

5, reduce the right to prevent and public opinion management: In simple terms, is to do a good job of the company's negative information prevention, as well as the site to reduce the right to prevent work;

6, make plans: On the SEO objectives and station group plan, determine the relevant analysis software and work plan and budget. Also the overall view of the whole process of SEO work, as well as the use of various aspects of cooperation.

7, Assessment: The whole SEO efficiency of the assessment, as well as SEO Department staff level assessment. According to the problems encountered and current situation, determine the next phase of the SEO process and work.

SEO covers a lot of aspects, and all aspects of the responsibilities are different, almost no one can do all proficient. Now the SEO situation is almost the technology does not understand the copy, will copy of the technology does not understand. So want to in the SEO industry for a long time, must give themselves a good position, clearly know what they are good at, focus on the development of which aspects.

At the same time, SEO is also a constantly changing industry, this is because of its root source-the internet is constantly changing, so a variety of search engine algorithm is also changing, SEO must always learn new knowledge to adapt to the changes in the search engine. If you want to do SEO, you must have to do the old, learn old, life-long learning plan.