SEO industry is shrinking: we will face new opportunities and challenges

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2013 for the SEO industry, is doomed to another eventful year, Baidu seems to have never stopped, pomegranate algorithm, green Luo algorithm, and so on a variety of new algorithms have been introduced, can be sure that the SEO industry more and more difficult to do, yesterday the author and a peer chat for a long time. In this circle we know each other through the platform of QQ group, talk about the future of the SEO many people say not optimistic, pessimistic from a lot of staff, SEO still have the confidence of nature also have, from the change of Baidu is not difficult to analyze the SEO industry is shrinking, the last two years, SEO is widely recognized, SEO practitioners are also increasing the number of people, but this part of the level of the practitioners can be said to be residual, of which the level of the middle and the majority of the low. Now Baidu for the original and user experience more value, which is a big challenge for SEO people, but also an opportunity.

Challenge: The risk of black hat tactics will be greater, SEO personnel skills level must be improved

Although Black Hat gimmick has been a lot of white hat people spit, but understandable is still a large number of SEO personnel playing black hat, just this according to search engine bugs, and then the method of loopholes more and more difficult, Baidu technology is certainly increasingly mature, smart. The risk of playing black hat will also be bigger, unless you are ready to stand by K, evaluation of their investment and return, or do not go to risk contact with black hat seo, and do white hat SEO personnel accounted for a larger proportion, according to my own little experience, do white hat optimization test SEO People's skill level, replication, Paste the era estimated to end, we will go to analyze the site, more important is to learn according to different actual situation, to develop a reasonable strategy and SEO plan. At the same time, the data collection and analysis will also become the skills to master, now if you still stay in the hair outside the chain and false original, then will certainly be eliminated by this industry, survival of the fittest, is such a simple truth.

Opportunity: Survival of the fittest, have the ability to think of marketing-type SEO personnel will be able to pay attention to

SEO people used to be called "Post Commissioner", SEO people in many enterprises or companies are not to be valued, especially some small and medium-sized business colleagues, I believe you have deep feelings, Baidu's change is in fact the SEO industry shuffle, of course, perhaps Baidu is not because of this purpose, but to frequent update algorithm or technology. SEO people will not only send out the chain, write original articles, future SEO personnel will be combined with marketing personnel, as small and medium-sized enterprises, the most fundamental or to sell products, network marketing is a trend, the marketing staff will be urgent, this is our new opportunity, of course, first of all to study network marketing knowledge. In fact, we usually have a little touch, if you often go to A5 webmaster NET, or other it comment type of portal site, there are a lot of talk about network marketing articles, or simply buy a few books in this respect, the author recently in the reading of the Kun teacher wrote the "Network Marketing promotion of practical treasure."

Perhaps each SEO person's idea is different, but if you want to mix better in this industry, it will have to learn more and communicate, diligent points will always have a harvest, and finally only to this industry interested, passionate people can stay, enterprises need to really bring them the actual value of the marketing staff, Such people must be valued. And whether you can be such a person, it depends on your subjective factors, time can be squeezed out, hard will always have a return, so we do not always complain about the industry is more bitter, the survival of the pressure, now the society all walks of life is this situation, the competition is very big, people are forced out, The so-called SEO master is also forced out. In order to live, perhaps for their own interests, they are constantly breaking through themselves, or the old saying, the opportunity is to prepare for the people, we now have to do this preparatory work.

SEO still has vitality, especially for the electric business site, SEO is not to be ignored, and small and medium-sized Sotetsu comparison, large-scale site to do SEO can reflect the value of the enterprise site needs more perfect integrated marketing. And SEO personnel are also facing the transformation or skills to upgrade the key moment, and finally remind everyone: the status quo of the SEO people will be eliminated, we can only try to adapt and change, I am Cheike, welcome you to visit my station!

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