SEO is given more responsibility

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Many large sites seem to be beginning to realize the benefits of SEO to the site, now SEO has begun to be valued, here and the main discussion of SEO in the entire project to assume the responsibility.

According to point Stone to the definition of SEO:

SEO Consider the user experience of the website of the person being implemented, highlight the core competitiveness of the principle on the basis of the search engine to identify the rules, relying on the master of the technology and methods, complete for the customer to choose the right strategy and implementation, from which to create value for customers, search engine users to bring the best results, For the SEO itself to bring economic benefits.

From the above definition, we have clearly understood that SEO is not limited to only search engine optimization, and more is to consider starting from their own site, from the user's users to start.

In order to better explain the responsibilities and obligations of SEO, the individual will be the specific implementation of their SEO characteristics from all aspects of the stripping out, probably formed the following system:

SEO should start from the beginning of the project involved in the work, for example: "Analysis of positioning and target groups and tracking competitors", "Determine effective search engine promotion" "Domain name selection recommendations and review", "Select or recommend excellent and effective Web site system", "framework construction recommendations" and the art group to determine the page layout, Style.

Mid-term is a relatively cumbersome process, SEO period task is heavier, may include the scope of roughly divided into two stages, a phase for the construction of the initial stage, specifically: "The construction of the framework of audit and adjustment", "page style and its code audit and issued rectification plan", "continue to track opponents" and so on, During the completion of the project, SEO will conduct "observation on SE Performance", "Writing robots.txt", "Issue Adjustment program", "Flow analysis" and so on.

The latter is a maintenance process, such as "editor training", "Build high-quality Links", "track potential competitors", "pay attention to SE trends", etc.

The above is a general search engine project flow, mainly for large sites, for small and medium enterprises can be cut, then through the above we can see that the whole project in the SEO role is different, of course, involved in the level is more, this on the quality of SEO put forward a very high demand, and SEO if in accordance with such distribution system to operate, SEO seems to have a great right, but the rights and responsibilities are mutual, the greater the right, the heavier the responsibility, how to coordinate the relationship between this?

Point Shi Xiaopeng is summarized by observation. Some suggestions are:

* position, consider the problem from the user's point of view, but also listen to the views of the parties.

* Focus on results, plan for rationality, arrange and adjust time rationally.