SEO is no longer useful?

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Seo increasingly depressed, because the SEO relies on Baidu, and Baidu's algorithm improved and a series of measures, but also forced the SEO to sigh, and even career change, some even completely abandon seo,seo useless theory also emerge, some enterprises also into a dilemma whether to SEO have input. SEO really already sunset West Hill no more to do?

SEO is the favorite of thousands of sites, what heap of keywords, title optimization, description optimization, and so on every day in the study, since last year Baidu updated, the situation became different, the previous methods are not good again, the site can never go back. We all think that Baidu to abandon SEO, not let everyone continue to go for free, this is to the SEM momentum and so on. There is no free lunch, we also began to abandon free from consumption, but SEO is just a free way to promote it, but one in the eyes of the cost of a little less than a way to optimize it? No, in fact, we all missed the essence of SEO.

What is the nature of SEO, Baidu is such an explanation seo: "SEO full name: Search Engine optimization, that is, SEO." In order to obtain more free flow from the search engine, from the site structure, content construction program, user interaction, page, and other aspects of reasonable planning, so that the site more suitable for search engine retrieval principles of behavior. "I believe we can understand the meaning of this passage, the emphasis of this sentence is" from the site structure, content construction program, user interaction, page and other aspects of reasonable planning, so that the site is more suitable for search engine retrieval principles of behavior. "This is the essence of SEO, the overall design, content, user experience, Interaction!"

In fact, everyone in the past on the number of SEO bias, think is good keyword that is seo do seo, when the previous Baidu algorithm is relatively backward when this method can be said to be quite useful, but when Baidu updated, to Google closer to the time, these skills do not work, people panic. That is you do not understand the essence of SEO where, like the martial arts of Kung fu Some people practiced the power of mediocre, some people practiced indeed earthquake ancient music. is a truth, the essence did not see through, like Tao Pengfei teacher Kun said, is also chasing girls, but the method is wrong, girls will not be your. Therefore, to grasp the essence of success.

Moreover you SEO sometimes also mistakenly thinks SEO is a free method. In fact, now more SEO is a user experience of a promotion, because now Baidu more and more pay attention to this aspect, a site to copy a bunch of other people's article, your site for users of little value, Baidu will not put you to the front row, this is Google has been advocating, but also the direction of Baidu efforts, Everything to the user-oriented.

In other words, SEO should be the overall design, content, user experience, interaction mainly from the user's idea, rather than in the office to decide what users like to shoot the head, but their own to when users, survey users like what, according to users to change their own site, so that users can like your site, That is what we say to let users and your site fall in love, this will produce user stickiness. So since users like the site, you will also be included in Baidu, the weight and the PR and worry it?

In this content, user experience for the era of Wang, Baidu's ranking is based on these to choose. So now the SEO practitioners should be a lot of these aspects to consider, rather than one-sided thinking that SEO is just the key words stacked, and so now look at the beginning of the said, SEO really useless? In fact, the efforts of the wrong place, read this article SEO hope you can also early efforts to the direction, Trained a Peerless "Kung Fu" famous bar.

Author information: Tao Pengfei, teacher from push a founder Kun. Focus on network brand marketing. Push a channel editor, push a forum website to diagnose district moderator.

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