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Read the Thousand Birds Bowen "SEO and UCD relationship", aroused my resonance, so wrote some of the following text.
Appreciate these four words:
A, let the machine read page HTML businessesflat-out
B. Retention of users through content information usability
C. Retention of user experience through details
D, improve algorithm matching Search arithmetic
These words are very good, very image.
From my personal understanding, I very agree with thousand birds of this sentence: "Seoer's research focus is the search engine algorithm and temper, can in the project according to the actual research results, to product designers some reasonable or unreasonable but can improve the ranking of suggestions."
My personal understanding of SEO, think SEO to solve, in fact, is a search engine algorithm problem. Nothing to do with anything else. Since SEO is called search engine optimization, then SEO to solve the core problem is the Web site in the search engine "included" and "keyword ranking", I think it is the core of the two goals.
Other content, I personally think, is actually belong to the "user experience" launched, many people put the user experience into the category of SEO, I have reservations.
I think the user experience, because it belongs to another subject or knowledge of the issue, the scope of the SEO is too wide, so that the meaning of the SEO itself become blurred.
or let "user experience" return to its original face, do not have to hard to SEO put. In this way, it is more conducive to our further development in other branches, our skills are not limited to SEO this point. Other, we also need to pay attention to.
Perhaps I say so, a lot of SEO must be questioned, but, first do not get excited, please ponder, SEO-oriented search engine algorithm, it is a machine, no feelings, it is just some rules. Therefore, the user experience is not within its scope.
I suggest that the "website psychology" should be studied, do not let the user experience the indiscriminate recognition godmother. More and more feel that the SEO is too big without borders, so that SEO back in place, perhaps, it is more conducive to the site investment conversion rate (ROI) research and discussion.