SEO is not only the search engine optimization technology, more important is the website Product manager, planner

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do the site so long, some time ago see Tanzhou College (SEO Research Center) moon sent a micro blog is that now SEO staff always think of keyword density, rules and so on.

With the internet constantly changing, and SEO rankings, natural ranking search is already in the site to obtain traffic and visibility of one of the. But often because too many people care about the traffic and visibility of the site. Want to get the search engine rankings. To deliberately do the site rankings. Actually forget the Internet access to traffic is not just SEO. Similarly, if you want to do SEO also need to think. Of course, it is best to get out of the SEO circle. In large in principle does not violate the search engine rules. The important thing is that the website is good for the user's friendliness. To keep improving is the kingly way. Because a site webmaster, not only to obtain traffic. More importantly, you want to be a site operator, planners. Learn to pack, learn to marketing ... And the marketing needs is the user group as the main.

Talking about the optimized packaging in the station

Through the site packaging so that users like the website. May involve a lot of minutiae optimization to large categories of content planning needs to find ways to retain users, so that users have sticky. Of course, more important is to provide users with the convenience and practicality of the value. Of course this we have to go to the moving end. Mobile Web site app, as well as micro-letter public number, microblogging and other channels. So sometimes the PC-side web site needs to be docked to the mobile side. Just like I posted an article in the Entrepreneur Li Meng blog. Returns a two-dimensional code that adds a style to the top. Maybe it's just a detail and a tiny thing. But he has a very deep meaning.

So we should consider when designing the website, give the website planning time should think. The JS style is required to return the implementation of the top two-dimensional code. Many people say that the site does not say that need to reduce the JS call it? But we found that many of the site's special effects are JS this is not conducive to optimization. And many sites do not pay attention to these appearance, subtle user intuitive see good effect. will only deliberately care about search engine spiders. So we lost a lot of users.

That said, I was talking about this lesson when I started the Open class at Tanzhou College yy6359. We are talking about the A5 of the Webmaster Forum. A lot of people opened up and said no. Actually yes why can't you see and some users can see. This is the wisdom of website planning. The two-dimensional code added to the top of the A5 forum can be seen after the user logs in to the account. Why this design. Because only people who have visited the forum for a long time will have an account. The person who has the account is most concerned about the latest forum posts. and the A5 Forum's two-dimensional code is the micro-letter public number. They will recommend some good stickers. So generally logged in the account. He wanted to quickly and easily see the daily A5 have those hot posts, activities involved can be directly scanned. The new users do not need this, and the webmaster do not want to be so. More importantly, users register A5 account first. Here's a question. (1) Sometimes we need to reject some users because they are not needed for the time being. (2) The design of the page should be targeted.

Of course, two-dimensional code today to say a few more, we also found that a lot of sites are using two-dimensional code and mobile end of the most used docking. For example, the continuous playback of Youku, Baidu Bar to continue to watch users. The introduction of mobile app, many large site app and the common number of two-dimensional code recommendations and many small sites are not the same.

For example, Baidu Bar, Youku, he will be the first screen recommended his mobile app and said Youku in each video below will be recommended, and Baidu posted in specific posts, the user mouse sliding. And the two-dimensional code slides with it. These user experiences illustrate a problem. Large Web sites now have a Web site that adheres to the traffic. And his aim is to further firmly grasp the user. Improve a more convenient user experience. You can also get some users by Word-of-mouth marketing. But many small and medium sized sites do not. Because our website is the first screen, the content page of the website is more to show your value. It is better to increase the user experience, and to retain users to provide the needs. The biggest difference between big and small sites is that. Large site users They go to know what is doing, and small sites do not know. So you need to pay more attention to the content. So it's important to provide quality content. Then combine the added value of the recommendation. For example, if you feel good, you can pay attention to micro-signals and so on. But these are all appearing at the bottom of the site, or in the lower right corner of the floating navigation. Is the entrepreneur Li Meng blog last article wrote. He can't appear in the first screen of the site, because the user has not seen the requirements on this site, you are eager to recommend users to pay attention to your micro-signal, which is very failure. While users meet the needs. We can provide them with attachment requirements and then recommend it for value.

Of course, there are many aspects of the site structure design today took such a case to illustrate the optimization of the planning core, back to today's theme I want to say is. We do not limit the SEO thinking, just stay in the rules of SEO. It is more important that you follow the rules and then expand your mind to design a unique user experience for your site. Show special effects according to your industry characteristics. Each site is different. So the use of special effects is not the site used you feel good can be used directly and need to improve. Like some time ago, we also mentioned the concept of floating navigation in the Tanzhou College Web page production course. Many websites can do it. But some sites don't fit. Also is the electricity merchant website Why Beautiful said uses the floating navigation, but the Mushroom street does not use. This naturally has his reason. So the same is the enterprise site. Not everyone else. The style you use is good you can use. But to do something unique to you. Like I also want to do website floating navigation. That is because I think of WP blog under the empty very. When users look at it, they feel tired. So to think of adding this effect. So that users can read my article quickly back to the main section to continue to see other content.

So the site inside the structure of the big direction, you do not change, what say keyword density how much matter. Don't listen to this. or to see their own website situation to appear just fine. News sites, for example, may appear more frequently. But too much for corporate sites interferes with user reading. What the title should put how many keywords these need to combine our strength and the situation of the website to start the layout urgent and important, can give us the vocabulary of the flow and conversion rate of vocabulary. Subsequent expansion. There is also the internal chain construction inside the station. No need to care too much to say how much the quantity fits. The important thing is that you look at what you add to the chain users need not ... There are also some Web site styles and effects. More important is to consider the user experience, and load speed, search engine will have too much impact.

The Tanzhou College web-making public class has been open for a long time. I've also spoken a lot of styles. For example, beautiful said floating navigation, Alibaba side navigation, image amplification effect, site Countdown tool, return to the top of the two-dimensional code and so on. But the point is that you have to apply it to your site. It is important to understand the meaning of these effects. And in the use of the time to take into account and your site can not integrate the effect, can give users to add better service and effect. And these more need is either you know some people who understand the layout of the website Div. Or that you yourself would. If not and there is no person in the case. You need to think about paying for it. The important thing about the list is that you know it or you have the program to help ... To make a good effect. If you want to learn, you can go to the YY6359 Web page to make public classes to attend the study. There are classes 7:30 every night.

Talk about outside the promotion outside the chain

Now the search engine external chain platform hit very serious, is also. Without a hit from the search engine. It's hard to find some of your precise users. Why to say so, because a lot of sites in order to flow, ranking to some webmaster site Ah, and so on to do some promotion and outside the chain. And the content of the hair is not a direct packaging site role. So there is no value. But we are now as the site of the operation of SEO personnel. What's more needed is to consider where your users are. Those Web sites come back. To be targeted to do outside the chain to promote the good. As for the promotion of content layout. or according to the platform and your site combined to do ...

Well, today's article is written in this piece. One of the key points to be told today. Is that you want to do a good job on the site is based on your site itself some data, as well as user experience, audience to do site layout. First of all, plan well. Because SEO personnel is not just a webmaster. And more important is a company's product managers, an online company or personal products, corporate culture, planning personnel. In order to expand the Web site to your mobile end, micro-bo, micro-letter, search engine SEO rankings and promotion of competitive marketing.

This article source: http://blog.0916688.com (by the entrepreneur Li Meng blog SEO thought column original provides, the station for A5 starts, reprint please indicate the source)