SEO is not search engine marketing?

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Deng in its article, "SEO is search engine marketing?" "said:" SEO is still far from the level of marketing, at best, only to improve the network marketing or search engine marketing skills. He also made some in-depth exposition of SEO and search engine marketing:

"To use the search engine to carry out network marketing activities for example, as a marketing staff, need to understand the needs of search engines and the use of psychology, search engine function and retrieval characteristics, as well as the characteristics of the product or service on the web, it is also an understanding of consumers, understand marketing tools, and understand their own products process. In fact, this process is to carry out the premise of search engine marketing. Three key links are involved: the presentation of potential consumers, search engines and product information on the Web. ”

If it is not my understanding of the wrong words, through the full text, especially the text above, you can see that the reason Mr. Deng think SEO can not be counted as search engine marketing (SEM), because it is only concerned about product information in the search engine display, and do not pay attention to the special product itself, the psychological Do not care about the search engine function and retrieval characteristics, but simply through a number of technical means to enhance the site ranking just. So at best it's just a technique.

SEO does not belong to search engine marketing, this is my first time in the Chinese and English article to see this argument. So the key to determining whether this argument is true is two things, one is what is called search engine marketing, the other is what is called Search engine optimization.

And Stone personally feel, Mr. Deng to search engine marketing too complex, and the SEO see too simple.

I do not pursue search engine marketing so complex and profound definition, search engine marketing is to make money through search engines, this is the simplest and intuitive expression. What potential consumers, search engines and product information on the network, and finally return to the end or through the search engine to achieve certain benefits. Can not say that a serious study of consumer habits, product characteristics, research on the search behavior is called SEM, those casually put two products, casually sell a Baidu advertising is not called search engine marketing.

SEO is not so simple, is through a technology to row each page up, improve the ranking performance on the search better. From the development of domestic and foreign SEO characteristics and trends, SEO also needs to users of the search behavior, click the conversion rate analysis, need a certain degree of marketing knowledge and background as a support. And according to Point Stone to the definition of SEO and stone understanding, the essence of SEO or through search engines to achieve their own or the maximum value of customers. is an important subject and component of search engine marketing.

If SEO does not belong to SEM, then Baidu, Google's bidding ads belong to it?? According to the analysis of the above three factors, it seems that many people sell and buy ads are not necessarily the search engine retrieval habits are very understanding of its potential customers and product information to grasp the accurate ah?

Mr Deng even thinks that "when there is a lot of information about your company's products or services on the Web, you need to be vigilant enough to do some SEO work." This argument may be too one-sided. Reduce negative information This is just an aspect of SEO value embodiment.

In fact, now almost all of the SEM companies are more or less involved in some SEO aspects, at home and abroad, almost all of the SEM organization will consider SEO, For example, search Engine Strategy Conference (SES) and international search engine Marketing Professional organization (sempo.org) and the upcoming Digital advertising technology conference in Shanghai (Ad-tech), SEO is an important content. And most of the SEM experts involved in SEO, most of the SEO experts also know a variety of SEM technology and methods. All this has shown: SEO is an important part of search engine marketing, the SEO removed from the SEM, it is almost impossible.