SEO is not the same as anything else to learn

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See this title you will certainly think that the author of this article must be a conceited people, SEO no one dares to say that can fully understand and grasp. I am not a conceited person, and there is nothing to be arrogant, on the contrary, I am with this kind of doubt to discuss with you what SEO should learn? Many friends may say that SEO is nothing more than adjust the structure of the site layout, pay attention to the content of the site and outside the chain ... It is for this reason that I decided to propose the title of the article as "SEO: what else can be learned".

About the technical knowledge of SEO presumably we have seen a lot of, to say the truth, it seems to look at is nothing more than the site structure, site content, outside the chain, and other basic points, in fact, the fact is so, the real key is how you do, since this article is also discussed SEO technology, It's hard to avoid mentioning these SEO conversations, but it may be different from what you've seen before.

Site structure Layout

Site structure to facilitate the search engine crawling and included, the site layout to the user experience first. I do not want to dwell on this point, saying: The predecessors have spoken. I say a little of my personal feeling, if your website is small and medium enterprise website, can completely choose to make pure static. Now the search engine for the new station's assessment more and more stringent, pure static site whether in the new station included in the speed or in the examination period occupies an absolute advantage. Search engine spider program to visit a website time is a certain limit, you need to minimize the workload of the Spider program, in a limited time to let it crawl to your site more pages. Included in the adequacy of the site is the basis for optimization, this step to do a solid, and later work will be much smoother.

Long Tail keyword Analysis

Here I do not discuss the core of the Site keyword selection, because I am more interested in the analysis of Long tail keywords. To tell the truth, in the SEO work of many things inside I think the most interesting thing is the long tail keyword analysis, I personally think that in a sense, long tail keyword expansion is unlimited. Don't say much, I actually talk about how I expand the long tail keyword.

1, according to the site's core keyword analysis, guess to expand the long tail keyword

2. Search dropdown box and related search

3, brainstorm a friend, ask a netizen

4, ask customers, customers find our site through search keywords, we will consult with the customer he is search through what keywords search our website, and also search what keywords, and further can ask him can also think of the keyword may be searched. (Ask the customer this point I feel very important, highly targeted, because this is a real customer demand)

5, question and answer platform Baidu know search questions and answers ...

6, Website statistics tools I generally installed Baidu statistics, and our company's website also engaged in auction promotion, so in the Baidu statistics can see search users search a lot of long tail keywords. In addition, Baidu statistics inside also check the relevant popular search terms, this is also very easy to use, is direct search data display.

7, the analysis of Peer Web site can use webmaster Tools Analysis Peer site, now there is a key word library, a lot of peer to see the site to expand the long tail of the keyword is absolutely unexpected harvest. In addition to find several to do compared with the high flow of cattle peer site, in-depth analysis of its website.

For everyone simply introduced these several, long tail keyword extension method is far from these several, each person expands way method may be different. Sometimes, for the sake of commercial nature, not only the extension of long tail words need to be kept secret, the method of expansion should be kept secret. I have already said that in the website optimization work I am most interested in is the long tail keyword analysis expands, whenever I expand out others to omit, has not done long tail word and brings the flow time my heart is inexplicable excitement. (Hehe, a smile ~)

Website content

The original content of the site does not mention, it is estimated that we are tired of hearing. In fact, the content of the site is the pursuit of value rather than just stay in the original, of course, this is only the "pursuit", in fact, for the vast majority of the site, can do the original is very good. Here we do not talk about originality or value, (this is not to say that this is not right, no, this practice is absolutely good, but we are very difficult to do, the site has valuable content is necessary.) Let's explore how we can do the content of the site. I believe that a lot of friends have a deep feeling: the content of the site I can add what? write the article to write I will vomit, write to write is nothing but those content, sometimes really do not know how to make up ...

1, my first way is to continue to expand the new long tail keyword, the new long tail keyword may bring you new inspiration.

2, check the peer site, but never plagiarism, take its thinking on it.

3, in-depth understanding of your products, there are a lot of ways to learn, you can chat with your customers ... It's possible for you to write new content, take me as an example, I am working in a network company, but also to do site and website optimization is interested, I can learn to do site technology and SEO side summary, sorting out the ideas, these are high quality, valuable content of the site.

4, really do not know how to find some books transcription when you want to search under the content is "fluttering red."

......

Outside chain construction

Now outside the chain construction more and more difficult, but also more explain the importance of the chain construction. The essence of the chain is someone else to vote for your site, voluntarily take your link, now all into their own to find a platform to send out the chain. In any case, the outer chain of natural attraction is the most stable and effective. Outside the chain of construction methods are diverse, we recount it. But the old saying goes: Pay attention to nature and balance.

Summary: SEO is not the same, we need to continue to study and study! Finally, a little digression: Why do we do SEO? is because the search engine has our marketing market, is because the netizen to search engine's huge dependence. But now many other platforms also have a large number of potential marketing markets, such as microblogs, micro-letters and so on. So what do we do? There is no doubt that our customers may appear where our work needs to be done, SEO is just a means.

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