SEO is only the tip of the iceberg in internet marketing

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SEO (Search Engine optimization), meaning that search engine optimization, is now a more effective way of marketing, through SEO can let their own keywords by users to search, resulting in orders, but from the site optimization we can find, Search engine algorithm has too many instability, each update may affect the keyword ranking, always make people scary, and with the popularity of SEO industry, more and more people engaged in this industry, will greatly increase the competition degree of the industry. According to this industry individuals summed up a few of their own views:

One, all keywords are suitable for SEO?

SEO is a free and effective method, but not necessarily suitable for all sites, some hot industry, the key words of the competition is bound to be fierce, want to try may have to pay a lot of painstaking efforts, to the end may not do up the keyword, people are hanging; for example, the tea industry is now a popular Tieguanyin early in a few years has been popular network, now to go to rob this keyword, like ascend to heaven as difficult, from Baidu search results of 74 pages, 95 or so are used to compete with the home page, imagine the popularity of this keyword, from this can be seen, all sites can do SEO, But not all the keywords are worth doing.

Ii. How to compete for some popular industries

When it comes to hot keywords, most of the friends ' view is that there is no need to compete, after all, it takes a lot of human resources to do a dead one, but suppose we have an advantage in one aspect, is it necessary to compete? For example, some friends of Anxi, home to do tieguanyin tea, It is bound to have their own advantages in tea quality and price, personally think that in addition to SEO, can also use other ways to do:

1, the establishment of Taobao mall. The purpose is to show their own products, so that other people experience the origin of the tea style, can be divided into two forms, one is the customer's own tea, can be a simple vacuum packaging, the other is used for gifts, packaging should be a little kung fu. Set up Taobao Mall is to allow users to buy more trust in tea, more assured.

2, the production of video. Video content mainly reflects their own tea is the origin, every detail may allow users to buy, after the production into Taobao Mall.

3, the use of soft text publicity. The goal is to let users know that their tea is the origin of the quality and price than others have advantages.

4. Other. For example, forum message, set up QQ group to join some tea lovers, through QQ group to promote their products.

This side suggested that he does not need to do the website, because the construction station needs the cost, the optimization needs the time, but uses Taobao to sell may be more convenient and effective.

Third, the website unifies the SEO to have what benefit

Many friends do not use SEO can also make money, such as the use of video, using Baidu to know, using QQ group sales of their products, we should consider the establishment and use of SEO optimization site, in some cases is to let our business more stable, after all, video, Baidu know the ranking of these products can fall at any time, if we have a website, using keyword rankings to obtain customers, when our product quality is good, they may be one of our loyal customers, and can directly find themselves through the site.

What I want to say here is that SEO is just a part of network marketing, is also a very important part of the site optimization, keyword ranking may bring their own large number of orders, a large number of benefits, but too much emphasis on it may bring some trouble, such as optimization keyword, perhaps this batch went up, the batch fell down (Because of the search engine algorithm changes or competitors squeeze), from the search engine point of view, each keyword is not always ranked first, can only be combined with more marketing means, the effect may be better. Article by Anxi Tea http://www.zuipin.cn/wulongcha/tieguanyin.html Original, reprinted annotated article source.