SEO is the equivalent of sales to marketing in SEM

Yesterday I suggested webmaster friends in the article on the basis of SEO, to understand the promotion of SEM, a lot of people are not clear about the concept of SEM, so I sorted out the relevant content, but also as we study together. SEM is the abbreviation of Search Engine marketing, namely http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing." It is a new form of internet marketing. What is done is a comprehensive and effective use of search engines for network marketing and promotion.   Little head bidding assistant to give you a detailed explanation today. SEO Search engine Optimization Engine optimization, concept and SEO are somewhat similar, but not equal. SEO to SEM is equivalent to sales of marketing. The latter is integrated marketing, is the overall concept, it is a marketing strategy as the Center for effective promotion. Literally, both of the core are search Engine (search engine), but SEO is the key to optimize the ranking of keywords, sem in the whole station on the basis of optimization, but also with marketing marketing means, planning effective network marketing program, including a series of web site operation strategy Analysis, implementation   , marketing effect detection. The wine is also afraid of Deep alley, many restaurants in an alley inside business, do SEO is to find a way to put your booth in the front of the alley, so that the customers into the alley first to see your station, SEM also let themselves in front of the alley, but it also cooperated with the marketing means, may be arranged in the doorway of the beautiful moving welcome,　　   There are also some entertainment programs that attract passing potential customers through the door.　　That is to say, Sem includes SEO, the ultimate goal of SEO is the site has a good ranking, and SEM to do is the site traffic, it can allow more buyers to your website to facilitate the transaction! At present in Europe and the United States and other developed countries, SEM is a very popular foreign marketing means.　　 And in China, the major forums on the SEO discussion is in full swing, sem but very few people mention, SEM team is very few. On the one hand, SEM team building is not an easy thing, it includes SEO, jingjia management, keyword management, corporate brand management and product promotion, such as a series of complex projects, in general only large enterprises have the strength to build.　　   and stationmaster personal Energy, financial resources are limited, individual build station mostly only do SEO. In addition, the threshold is now low, in particular, foreign host speed, performance has a guarantee, not to record, a lot of seoer mastered the technology, do a foreign host to do their own stations, using WordPress to build independent blog, very convenient, may have tens of thousands of monthly income, so they are more willing to go it alone.