SEO is Ued's best friend perfect SEO starts with a high quality user experience

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The ued of the Internet exists because of the network, and all the "interactions" we do are connected through Google, Baidu and the world. White Raven Cloud: "SEO is Ued's biggest enemy". However, if our design does not value SEO, will be eliminated in Google, if you through the Internet marketing, when the target customers in search of your products or services did not find you, the profit may be your competitors. So there is no point in arguing about the importance of SEO in relation to UE design, which is almost self-evident.

SEO (Search engine Optimization) is simply to obtain and maintain in the public search for some of the target keywords of the top ranking, and Web site design, development, maintenance process. It seems to be a purely commercial purpose and another area that has nothing to do with UE. However, for UE in the design of the site (especially in the information architecture), fully consider that SEO can also enhance the "search-type" user experience. And, the design of the Internet must conform to online game rules.

SEO mainly depends on three parts to affect the ranking:

The architectural and organizational principles of the Web site-this is an important aspect that the user experience can influence.

Search for optimized keywords that spiders can catch.

Other sites point to the number and quality of links to your site.

Search Engine crawler has: Crawler,spider,bot. Just listen to the name, they are like Spider-Man (spider) crawl in the Internet crawling to crawl information. The information is mainly crawled along the link browsing.

In the figure above, the green part of the navigation in the text link and the text link on the right can be crawled by the crawler;

Then some people will say that SEO is the biggest enemy of ued, mainly because the action logic of the reptile is almost unable to crawl the text in the picture, that is to make exquisite picture font, search engine will "ignore".

This is a web design that doesn't make sense to search engines.

In addition, the design should try to avoid some "traps":

Principle one: Try to use the search engine as a user who uses only text browsers.

In code, the link must be a format and you can see the link in the page code. Some important content information, try to use text or text links, and should not just be pictures.

Principle two: Important content does not use Js,ajax,flash, pictures and other forms

Many interaction designers are not designed to estimate the needs of search engines at all. The designer does not know the path of the search crawler. Like all flash sites, you rarely see them in the forefront of search engines.

Ajax is a web2 way to allow developers to build content without refreshing the page. But this is not friendly to search engines, search crawler can only see the original content when the page opened, all the content will not be included in the script call after the page is opened. So the interaction designer should note that if you adopt a design that does not refresh the page, you must place the text and links in the preloaded content.

One of the most common obstacles to optimization is core navigation using Javascrip. Scripted navigation looks cool, resulting in the inability to properly establish a Web site Connectivity model: The crawler cannot find the link structure of the site and cannot see the content in the deep directory.

Principle three: Flat link structure

Any site needs a site map to let search engines understand the structure of the site directory. The site not only to the structure as flat as possible, links and keyword settings are best to spread out, it is best to ensure that each page can be clicked 3 times to be opened.

Principle four: Can browse without landing

It is best to ensure that you do not log on to the normal browsing, unless these pages you do not want to be included.

Compare happy everyone's article included. Obviously everyone because more attention to SEO in search engines are included in more articles.

So the website design starts, the interaction designer, the information architect and the SEO best joins participates in the whole station design together.

SEO at the beginning of the design of the whole station-model building, information architecture and navigation design optimization. SEO is not only the relationship between the content of the relationship is also the whole site information architecture user experience. Perfect SEO starts with a high quality user experience. SEO is a kind of strategy, but no user experience designer's attention can not really carry out.

Special thanks to Haibo's contribution to SEO knowledge.

Original: http://www.zhangyq.com/ued-seo-is-the-biggest-enemy/