SEO is what 2014 version

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SEO Terminology Interpretation

SEO in 2000-2011 years is aimed at the mainstream search engine friendliness of a site inside and outside the technology and content optimization. By approaching the search engine algorithm of a means, so called Search Engine optimization (search engine optimization).

And from the 2011–3721.html ">2014 years, search engine optimization is not limited to the code, content and links, because the importance of this optimization in the year down, more with the basic SEO technology improvement of the Web site increased year by decade. So the algorithm began to bias the search experience and the direction of user Word-of-mouth, so SEO should now be understood as search experience optimization (search experience Optimization)

2. SEO Optimization Properties

Different marketing has its own attributes, today's SEO also from the previous concept of everyone knows slowly in the transition, the properties of the product itself is also a subtle change. Let's take a look at the comparison:

Previous SEO current SEO

Infrastructure with luxurious facilities

Long-term effective medium-term efficiency

Free Flow return

Experience Malt

SEO Introduction and implementation of the previous cost is relatively low, as long as the awareness of the company can be done online SEO, the effect is relatively fast, so become a foundation equipped with marketing tools. and the current SEO optimization is a luxury facilities, it is not the effect of the existing, but the need to invest more resources and time, with more technical staff, public relations staff, marketing personnel and content marketing staff, and most small companies do not achieve the integrity of the team.

Seo in the past is basically to promote long-term effective concept, so the return on investment is relatively high. And the current SEO can not simply say is a long-term effect, because we pay more attention to how long the effect, long and not long is not a core role. So SEO has become the medium-term effective marketing method, if your project to seek short-term effect, SEO is not appropriate.

This is what we have been saying for many years: SEO is free traffic. In fact, the so-called free only based on the flow of the entrance is not paid tickets, but do not forget to go to this spot you have to spend on the road tolls and accommodation costs. So today, it is more recommended to be a return on the flow, as long as the investment more time and money to get the return, is not the real sense of free flow.

SEO is an experience in the past, the algorithm is only for the operation of a law rather than a public rule. And now this law has been more difficult to set out, simple and crude method of a recruit has not existed, replaced by more diligent malt of the practice. Who do more and more fine, the more widely, the effect of the resultant force is stronger!

3. SEO optimization Pyramid

Today's SEO is running through, has a certain continuity, is not a manifestation of independence of an era; no matter what label you bring it, it will not be separated from the past, abandoned the present. So the original three blocks of web site structure code + keyword optimization + link wide degree is not to be discarded. It is only based on the more effective penetration of the user experience into the + social media, so that the entire SEO experience and user Word-of-mouth to do up. Summed up is: the basis of a good foundation + let the content and products to speak, the former is and search engines to make friends, the latter is to cater to the real users.

The source of this paper is http://www.zvenue.cn