SEO is what, how do I understand SEO?

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What is SEO?

SEO Full Name: Search Engine optimization, that is, search engine optimization. Search engine optimization is a way to use search engines to improve the site's ranking in search engines. In order to obtain more free flow from the search engine, from the site structure, content construction program, user interaction, page, and other aspects of reasonable planning, so that the site more suitable for search engine retrieval principles of behavior.

How do I understand SEO?

As an SEO optimization staff, each has its own understanding of SEO methods, although the same, but there are some differences; SEO is actually a modification of the role, and the modification of the object is the site, SEO purpose is what? is to please the major search engines, here specifically refers to Baidu and Google, because these two major search engines is the mainstream, at least that is currently.

In fact, the relationship between the Web site and the search engine is like a man and a woman blind date, men and women to go on a blind date, it is necessary to dress adornment, and here dress adornment, is SEO, that is, search engine optimization; men and women want to see each other's eyes, what do you need is bound to observe each other, that is to say, an inspection period. and related to this period of investigation, men and women will be bound to understand the two sides in the circle of friends of the impression of Word-of-mouth, and this impression of Word-of-mouth relative to the site, is outside the chain, the site needs users to search, then the search engine is the matchmaker, that is, the media. Users through the search engine to the site, the equivalent of men and women to the impression of a blind date, to let users remember or collect your Web site, you must have the reason to stay, this is what we call the user experience degree.

SEO optimization of any site only includes two major aspects: Station optimization and outside the station optimization.

SEO Optimization-Station optimization

In fact, most of the station optimization is for the user optimization, and the rest is for search engine optimization. In-Station optimization here means:

1, the website keyword set research analysis distribution;

Web site keyword Settings research and analysis, is actually the use of keyword strategy, a qualified site, of course, not only the first page has a few keywords, it is not keywords tags buried under the 20 keywords, but the site of the big and small corners are full of keywords, such as the Earth is a website, Then the continents are the core keywords, the countries below the continents are the basic keywords of the website, and the provincial capital below the state is the main key words of this page, like China's "municipalities" and "Special Administrative Region" is a special page independent existence, this is a net, each link point is the key word, this is off The key word distribution.

2, website navigation optimization design;

Website navigation design includes: Website level two column design production, site map production. The general structure of the website's column is not too deep, this is not conducive to search engines crawl the contents of the directory, the General page to the main pages less than 4 clicks; There is a key point is that the column design do not use Flash, this is not conducive to search engine crawling, if you really have to do so, then the role of the site map is big, Can make up for the lack of navigation design, but also can guide users to reach their desired page, clear their position.

3, the site's internal link design

Site link Design optimization has two major functions: the first is to facilitate the spider collection crawl, the second is user-friendly browsing, this is the legendary user experience. Design points: The links between the pages are ring, related modules recommended to other pages, this is what we say related articles, the text of the anchor text linked to other pages, these are done is a spider web, is the best form of links.

4, Web page optimization;

Page optimization key points: title,keywords and discretion tags in these three places must have keywords; the title of the site contains keywords; the text contains the key words, the text contains the keywords and do some special processing, such as bold, add color, underline and so on, Let a person at a glance. The purpose of page optimization is to increase the keyword density, conducive to keyword ranking.

Second, SEO optimization-station outside the optimization

External optimization is to the site to do outside the chain, a very popular word, everywhere can see the equivalent of Apple has become an arcade so common. There are three basic points outside the chain: The relativity of the chain, the quality of the chain and the diversity of the chain.

1, the correlation of the outer chain

Site outside the chain relevance is the Site keyword ranking a decisive factor, I previously wrote in the blog about "search engine how to determine the relevance of linked sites" very good explanation of this problem, search engine has already put it in the ranks of the algorithm, this needless to say it, the relevance of the industry is a classification, Equivalent to the division of the region, so that can reduce the burden of search engines, there is a far-reaching impact on the rankings, why not?

2, the quality of the outside chain

Philosophy has such a sentence: "Quantitative change caused by qualitative change", the chain is the same, the quality can be spent on the article some kung fu, such as to Chinaz,a5, laggards and push a contribution, related technical site submissions, but these are not enough, forum, third party blog, Classified information network, Business-to-business platform and so on to do links to the site, the so-called quantitative changes caused by qualitative changes, quantity, quality will improve.

3, the diversity of the outer chain

The diversity of the chain is a cliché question, which refers to the different domain name links from different Web sites, such as. com,.cn,.net,.com.cn,.org,.gov and. edu. From different locations in different forms of links, such as: Home links, page links, the text at the beginning of the link, the text at the end of the link to add links, links, anchor text links, links, questions and answers class links and so on.

The above is the author understands Seo, although some of the same, but also have their own set of theoretical rhetoric, SEO is the technology, is the experience, must try more, when the experience played to incisively and vividly, SEO is an art, of course, SEO is only part of the network marketing, the other is still to be understood, The deficiencies also hope to forgive.

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