SEO Keyword Layout experience

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We are doing SEO optimization, keyword layout will be a priority factor, I have read a lot about SEO keyword layout of the article, but feel that they write is not perfect, and even some of the article is misleading suspicion, here to publish our Yichang SEO Research Center for the keyword layout of an understanding and views.

First: Website keyword macroscopic layout

We get a site to do optimization, the first thing to consider is the core keywords, long tail keywords, the core keywords in the home page, long tail keyword distribution in the directory pages and inside pages. Instead of putting all the keywords in a pile of brain on the home page. Then some of the main words of the site how to deal with it? We still think as a small and medium-sized site, the weight of the home page is limited, the use of Home optimization 3 keywords is more reasonable, so what to do? We can distribute them to the catalog page or the topic page for optimization. If all piled on the home page The result must be a keyword ranking none. Some webmaster to update the content of the site for the sole purpose of adding pages, it is completely ineffective, our inner pages must be around the long tail keyword to expand content, rather than aimless. Our keyword layout should be pyramid-like, home Page 3 or so, inside pages and directory pages as much as possible to optimize the long tail keyword.

Second: Homepage keyword layout

Our key words macro layout has been OK, then SEO should be how to the home page keyword layout? We have the following 4 key points:

1, the title contains keywords, and the core keywords appear earlier the better. For small and medium-sized sites to use the keyword _ site name of the practice is more reasonable, our website title is this: Yichang SEO research Center _ Yichang SEO, Yichang site optimization, we have only done 2 core keywords, and Yichang seo originally appeared in the front, so we used the site name _ keyword practice, But other small and medium-sized sites we still suggest that the keyword appear in the front.

2, the first page of the keywords and description tags to appear in the keyword, and the home page we try to place only the core keywords, description in the presence of keywords and to complete fluent, such as our site practices:

<meta name= "keywords" content= "Yichang seo, Yichang website optimization"/>
<meta name= "description" content= "professional website Optimization research team, SEO optimization master for Yichang site to provide exquisite design and perfect SEO services as well as professional website optimization suggestions, so that your site with a powerful! -Yichang SEO Research Center "/>

Although not perfect, but also contains these keywords. About keywords and description tags I in the previous "keywords tags and description tags on the effect of SEO" has done a more detailed elaboration, here will not repeat.

3, in the page many times this keyword, and in the first appearance, bold or with H1 label to mark. This is very easy to understand, for example, our site has repeatedly appeared in Yichang seo this keyword, at the same time when the first appearance of the bold processing. And we also think that the core keywords should appear in the page as soon as possible, so that the search engine will think that this page is around the keyword to organize content, guide search engines to determine the keywords of the page, here to say a word, Search engine does not directly keywords the words appearing in the Web page as the key words to deal with, but based on the content of the page to extract.

4, home key words: Avoid piling up, there are many webmaster like at the bottom of the page plus their own site's core keywords anchor text, and to make bold, which we think is not desirable, there is suspicion of cheating, although the search engine is not necessarily so determined, but we have to base on the user's perspective Here to place these keywords anchor text users will not have the desire to click, we can take the core keywords as navigation or columns, the formation of natural anchor text, rather than at the bottom of the page to stack.

Third: The article inside the page of the keyword layout

Our internal pages and catalog pages are generally used to optimize the long tail of keywords, in fact, the inner page of the key words layout and home basically almost, home is generally comprehensive, and the inside page is generally an article or product or news. Then the body of the inner page should take into account the layout of the keywords. Generally we write articles in accordance with the total-cent-the overall layout to write, then in the overall section, to focus on the key words and summed up, the middle part of the content around the key words to reasonable layout, and finally for the keyword summary of nature contains the target keyword.

It is worth mentioning is: The internal page in a reasonable position to place the core keywords anchor text, the general situation and only placed a core keyword anchor text link to the home page, the purpose is to increase the weight of the core Keywords home page keyword ranking, the premise is to be reasonable, not forcibly placed, If the article is not necessary to place the case, we do not recommend placing this anchor text.

Four: The problem of keyword density that has to be asked

In fact, on the question of the density of keywords I have in front of the article has been elaborated in detail, a lot of SEO in doing optimization when the keyword density hanging on the tip of the mouth, Yichang SEO Research center that this is a misunderstanding, we do not need to deliberately take the pursuit of keyword density, But should be around the key words to organize the content and rational placement of keywords. So let's go to the mall to illustrate the case:

Mall's internal page is generally product page, our target keyword is generally the product name for the target keyword, we take "cashmere sweater" as an example, so where can we appear "cashmere sweater"?

1, the title can appear "Cashmere sweater", 2, bread crumbs Navigation with "home-products Catalog-" Cashmere sweater ", 3, Product name:" Cashmere sweater ", and can use H1 label to emphasize, 4, product details can be used" cashmere sweater "product introduction, 5, the picture of the Alt label can be labeled" cashmere sweater Pictures ", 6, "Cashmere sweater" related products recommended, 7, "cashmere sweater" user evaluation, 8, in the product introduction we can also appear several "cashmere sweater."

Then we look back, if we do this layout, the search engine will think we are around the "cashmere sweater" to decorate the content of it? The answer is certainly, the search engine must think we this page is used to introduce "cashmere sweater".

Here we do not mention the problem of keyword density, my point is: in a reasonable place to put keywords, and do not consider density.

Five: Keyword relevance considerations

Our home to do the core keywords, we must consider the relevance between them, if the 3 word relevance is very poor, such as: clothes, moving, games, these 3 keyword relevance is poor, but our web page and want to do this 3 keywords, how to do? We propose to do it separately with 3 websites, Instead of using a Web site to force a blend.

When we organize content, not necessarily to put keywords, put more relevant content, search engines will be more recognized, for example, computers we can say that computers, laptops can also be said to be portable computers, SEO we can say that the site optimization, the content itself has not changed, but because of the high correlation, Search engines will be more likely to endorse this article.

In short: keyword layout is every SEO friend must pay attention to the problem, not only to consider the macro layout of keywords, but also to take into account the details of each page to deal with, I hope this article for everyone to help, to remove everyone in the keyword layout of the confusion, if you like this article, welcome to reprint and note the copyright, Welcome everyone to come to exchange SEO skills.