SEO keyword selection for the product and select the keyword

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SEO keyword choice is a website most basic is the most important first step, in the "Liao Wenliang: SEO keyword Selection" series of articles I will be a few years of their own web site operation experience to do some analysis, you have some sense of the audience, I would like to say thank you first! If you feel too shallow, then please smile too ......

The individual selects the keywords into two parts:

One, look for keywords: it includes: Search for keywords for traffic, search for products for keywords, search keywords for the site.

Second, create keywords: including: Through marketing tools to create keywords, through unconventional method to create keywords, through the promotion of website visibility to create keywords

This article says "Choose keywords for products" more please pay attention to my blog: http://blog.izzj.com

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For the product optimization, when the flow may not be too important, focus on the conversion rate of the problem, only the real can bring you direct customers or potential customers keyword is a good keyword.

PS: The mystery of which you can go to the major websites to see which advertisers are advertising in each section, what is the advertising, what is the content of advertising: The cost of advertising on large websites is very high, the general enterprise unless the money is too much to place or period product promotion Manager cramps, they will not casually advertise , they care more about input and output than anyone else!

This is still a case in point, perhaps I said the example is not too appropriate, but the reference should be a little.

If you are selling mobile phones, then how do you choose the keyword? "Mobile"?!!! Brother, Stop!! Don't you know how cruel the competition is? And if you happen to be found in the Baidu home page, but what is the use of it? How many direct clients can you bring to you?......

Can bring you the customer may be these words: N73 online purchase (mobile phone purchase, Beijing mobile phone purchase) >n73 true and false identification (N73 parallel imports Identification) > N73 (Nokia N73) > Nokia (Nokia mobile phone) > Mobile phone ...

In short, to grasp a few points is:

1 Transposition thinking: As a product buyer, and then you think about what search keyword would you use if you wanted to generate consumption online?: Analyze the Chinese traditional thinking and the common people's search habits to determine the keyword, to your keyword plus attributive, such as local nouns: Beijing mobile phone store, Beijing flowers, Beijing Air ticket ... Add verbs: Buy air tickets, buy N73, N73 Group buy notebook group purchase, the combination of the two: Beijing IBM group Buy ...

2 Product audience segmentation, to attract potential users: analysis of your product audience is those who: age, class, jobs, etc., and then study this class of people will generally be interested in what, and then choose the keyword. For example, say: If you are selling stock software, can you try to do "poly-tak" "Sinopec" "PetroChina" "Construction Bank" and other stocks? A large part of the search for this information is shareholders, as long as you advertise on the website to make a temptation point, will bring you unexpected sales performance (this is an example, a friend of mine is like this to sell his products), and these keywords few people with you competition!! -According to our marketing words: "People on the street are your potential customers!" How to make potential customers into customers, in SEO is to first find those who attract potential visitors to the keyword, and then through the content of the article or advertising content to stimulate the purchase of potential customers impulse ... (I want to advertise the person to do SEO must be very powerful) "

3 Comprehensive analysis of your site search keywords, and carefully pay attention to the search engine to buy customers from which keyword they come from, and then dig deep ...

4 "Curve to Save the nation": If you are selling digital cameras, do you consider doing a "photography forum" keyword selection: "Photography" "Photography" "Photography Forum" "Photographic skills" and so on ...

Series Articles View:

SEO keyword selection for traffic search keywords: http://blog.izzj.com/article/70

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