SEO Literacy Textbook One: what is SEO

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SEO Chinese name for search engine optimization, English is all called: Search Engine Optimization.

The main purpose of SEO is to increase the frequency of some special keywords in the Web page, to enhance the number of people in search engines can be accessed.

If the use of popular and easy to describe SEO, then SEO is a Web site in Baidu, Google, Yahoo and other search engines to get a better ranking so as to win more potential customers a network marketing way.

Give a simple example to illustrate:

We search keywords in Baidu: Beauty brand, the results of the search is to find some related to the beauty brand site, we turn to the second page, will find www.koo365.com this site, ranking is not very forward. And if you want to understand the specific content of the beauty brand, habitual will directly click on the first page of the site to go to browse, but also may turn to the second page, the third page to continue to browse, but overall, if the site is in the front, then the site by the user to browse the higher the chance, Thus the flow of this site will be greatly increased. So in order to make this site in the search engine can get a better ranking, so as to the site's internal environment and external environment related to the adjustment and optimization, and we do these adjustments and optimization work, which is what we said above the search engine optimization seo.

Because now more and more Web sites in order to get more users, more exposure degree, need to carry out similar adjustment and optimization, so that search engine optimization has become more popular in recent years, the network marketing methods.

Search Engine optimization is a kind of technology, is a kind of follow the search engine science and comprehensive theory mechanism, to the Web language, the structure of the website and the diplomatic strategy between the site planning and deployment to excavate the biggest potential of the website and make it have strong natural rank competitive advantage in the search engine, In order to promote the enterprise online sales and strengthen the network brand has played a great role in promoting.

The theoretical basis of SEO optimization refers to the specific search engine to make the content of the site is relatively easy to be retrieved by the search engine and included, search engine after receiving the data of the website to compare and calculate and then put the PR value (Page Rank) or the higher weight site on the network other users in the search will be preferred to see the location, It also encourages searchers to get the right and helpful information.

SEO specific work is by understanding how various kinds of search engine how to crawl the Internet page, how to index and how to determine its search results for a particular keyword ranking technology, to the relevant optimization of the Web page to improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.