SEO Marketing is the most important strategy

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At present, SEO is just a means, only a small part of marketing. SEO is based on the search engine, that is to say, we are relying on the search engine to eat. To do a good job seo, you must understand the way the search engine works. Search caused mainly for the user Service, if the user widely use the search engine, SEO has a better way to develop.

Since the search engine is designed for users, then we want to do a good job in SEO, we need to a large extent to understand the needs of users. What is the way to show that you understand the needs of users? Only one sentence can be summed up: The greatest demand is the user needs. For your website and users, what the user needs is what content, you need to show on the site is what content, our main keyword can go to Baidu Drop-down box, Baidu know, search search and ask these places to find. Tap the words that the user needs the most. This content is displayed as the title of the homepage of the website.

Out of the chain for the site, in fact, the main play is the role of voting, if a lot of platforms are said that your site is good, then this is a bonus points of the process, Baidu will be to some extent think your site is good, and then give you a certain weight. Of course, here we are involved in the wide range of the chain, if you have been on a platform to say that your site is very good, mentioned to your site, compared to 10 platforms mentioned to your site, the impact of 10 platforms must be larger.

The user's search behavior is very strange, China's 1.3 billion people, there are 1.3 billion different search habits. According to the official statistics of Baidu, 70 of the search term is not previously seen. And the remaining 30 is tens of thousands of sites in the robbery. Speaking of which, perhaps some people will say, then do a long tail word. I also always thought that the long tail word is very important, need to do. Later found that you need to do what long tail words? So many words, how do you know how to choose? Zac Teacher said that only dozens of pages of small sites and millions of sites included, it is not necessary to do long tail words. What we need to do is to show our content very well, when users search your site, even if they click on your site, but do not see what he wants, they will turn off your site immediately.

So, what we need to do is to show the most comprehensive information to the user, no matter what the user search word, can find what he needs on your site, then, Baidu will show your site, because you can give users what they need. If your site content on the user does not have the value of the user's demand for the site is not high, then the search engine on your site will not be high demand, it thinks your site for it is useless.

Compared to the current corporate web site, we also want to start from the content display aspect, the Enterprise class website mainly is for the product, but when the user searches this product, has already understood to this product usage and the use, he needs to understand is the price ratio and the better performance, as well as the product specification. Then we need to show the user content is about the price and function of the product, and do not need a lot of other content, so as to meet the needs of users, so that the search engine to bring you traffic.

The Enterprise class website many people all reflect collects the bad, this is why? I saw a lot of people's corporate site, is mainly a page too many forms template, some columns such as Enterprise dynamics, leadership, recruitment and other columns can be completely removed, these are able to meet the needs of most users? Is your business more than worry , Zhaopin such a site also NB, you can recruit on their own site to talent? If really NB that does not need SEO! Then the product page, lost a few pictures, for the search engine is unable to recognize the picture, there is no original text introduction is repeated content.

The above is a few brief introduction to SEO strategy, hope can be helpful to you. In short, SEO optimization must be all-round development, outside the chain, content, structure, keyword layout These things are indispensable. Only in all aspects of a real good user needs to meet, your site ranking will naturally go up.

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