SEO Master Essential Four artifacts

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As a qualified seoer we can not only know the outgoing chain update content, more importantly, the content and data collection and analysis. To analyze the site's various data need tools to assist, today, Xian SEO for everyone to share the four artifacts let seoer a higher level.

Webmaster Tools

Webmaster Tools Everyone is not unfamiliar, but most people are using it to query included, back chain, weight, friend chain, dead link, in fact, it has a lot of uses such as: historical records can see the site recently recorded fluctuations, super Ping can see the speed of the server, HTTP status can be viewed 301 is done, We can also query whether the external chain is real and effective, such as Tencent Soso above the chain return code is 302 so it is invalid. Many of these features are not listed.

Second, Baidu statistics

Baidu statistics by the official given by Baidu, its data more accurate and persuasive, including the main features of the flow of statistics IP, PV, bounce rate, page stay time and other functions, and can be accessed through the entrance to accurately see our users are from where to visit our site, and visited which pages so that we better work in the station optimization. One of the most to the force is the heat and Baidu Index, thermal diagram can be clear and just see the user click on our page what part of the Baidu index is true Baidu data collection, a lot of webmaster found to reduce the panic is not down right, Just want to see Baidu Index amount of data if it is increased then it does not matter.

Iii. Pagespeed

Pagespeed This tool may be some of the webmaster unfamiliar, look at the literal meaning of this tool can know is mainly used to improve the speed of the page, we know that the basis of user experience is the speed of the page open no matter how good your site content site can not open is futile. Now Baidu's page speed diagnostics and pagespeed almost, but there is no pagespeed intuitive, pagespeed deficiencies is the need to use Firefox browser.

Iv. IIS Logs

IIS log as the SEO can not see the data, but very few webmaster analysis IIS log only know hard, but the site has been a problem inside. Through the IIS log can clearly see the spiders crawl our site of which directories and return code, as well as the stability of the server, we can not 24 hours in front of the computer, but through the IIS log to see whether the server is stable.

Summary

SEO is actually a summary of the various data and then analysis, so that the site to optimize the next step, if there is no real data feedback we simply can not determine whether our site by the user's favorite, whether to meet the requirements of search engines. Baidu statistics through the bounce rate and access time can be seen in the site content and the chain is optimized, through Pagespeed can see the site code and JS all aspects are reasonable, through the IIS log combined with the site can be seen spiders climbed our site but not included to find reasons.

We've been talking about the user experience all day, user needs and these tools to feedback the data is true, only careful analysis and summed up the law to better cater to users and search engines, rather than using the so-called SEO technology (outside the chain, tags, piling and other means), the real SEO should be to make the page faster , let the user search cost lower, let the Internet garbage less. And what are you doing?

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