SEO Master to teach you how to do a good job of website structure optimization

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I see a lot of friends set up a good site, will be anxious to do SEO, for the only pursuit of increased traffic, improve the site in search engine rankings. But a lot of friends on SEO is only a smattering of knowledge, even just understand a little fur. This is easy to make the site over the optimization, resulting in SEO failures. Such site optimization is too easy to cause the search engine on the site to different degrees of punishment. Although such a small number of SEO failures, will cause the search engine directly blocked the site, delete data, and so on, generally also on the performance of the right to drop, lower rankings, but more or less will hit the learning SEO friend confidence. White hat SEO failures are generally also can be saved. The reason is generally caused by the following actions:

One, a lot of people who study seo know the URL of two ways, search engine gave a relatively high weight. For example: 1.www.xxx.com/xxx.html 2.www.xxx.com/xxx/We often see that the file storage format in some Web sites or on a site-wide basis is basically one of these two URLs. Many webmasters see this as a better way to improve the site's ranking in search engines. It's also because of this idea that most webmasters make this mistake. The storage structure of the Web site file is unified into one format, the effect on promoting the overall ranking of the website should be said to be very small. To promote the ranking of the whole station, relying on a high-quality site, rather than the site structure optimization can affect. Unified Web site structure, to the search engine an obvious feeling is to deal with SEO. If in this case, there are other problems within the site optimization, it will be easy to attract search engine penalties. Because search engine optimization punishes an overly optimized site, it's not just a matter of being penalized by an overly optimized one. Site file storage structure for SEO, or very important. But in order to improve the site's Google rankings, we have to do more than just the whole station to save all the documents as a unified format, I think this is not desirable. We should create a balanced site structure, but the directory does not need to be too deep, general level 2-3 can be. To summarize the structure of the website is to avoid the site SEO too obvious, should build a balanced site structure. Also need to note is the standardization of the URL.

Two, generally each site is to use a number of CMS programs as a Web site system, if the template in the CMS wrote a long string of keywords, then may be the article page all titles are listed a lot of keywords. Every webmaster friends know that the title is very important, many just learn SEO friends, so in the title of the page wrote a long string of keywords, trying to make the site keyword to get ranked. 1, 2 page problems, will not cause the problem of excessive optimization. If all the article pages below the site, have written a lot of irrelevant keywords, then it is easy to cause the problem of excessive optimization.

Third, the internal link optimization is good, can let the search engine to include the new page of our website faster, and through the internal link deployment so that the site structure optimization can also make PR better in the transfer between the pages. Internal links can be said to be the most important search engine optimization! Generally appear in the internal link optimization over the situation is the article page keyword links over the overflow. Online CMS program, have keyword link function. For example, you can add a keyword: seo,url: www.hngwyw.com/. If you add an article on the site is about SEO, the article all SEO these three letters will be converted into links. In this way, it is very easy to cause excessive problems. The best way to do this is to convert only the first site optimization keyword that appears in the article to a link, while the rest is not processed.

The three cases mentioned above are some of the data collected by the SEO training network, hoping to help friends. Also mentioned above is also the rookie friends often make mistakes, please pay more attention to.

Reprint please indicate webmaster network Hunan civil servant Webmaster Writing, welcome reprint!