SEO Master Why not keywords and description

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Chengdu SEO Remember once in the jar look at the article said: "SEO experts are not need keywords and description?" Baffled, puzzled to find a six-storey steps to jump down. I just learned how to write good keywords and description, I also study the strategy of keyword every day, this will come out again a don't keywords and description. What does that mean? Also let no one learn, so depressed in ..., I thought this master is really high ah, two feet is too high to touch the mind.

Chengdu SEO with depressed mood wandering in the network, hoping to find the answer. Kung Fu not negative, in the blog, I finally found the answer, it is so AH-

What is the effect of these two meta tags?

Keywords: For search engines to provide reference, Web content contains the core search keywords.

Description: For search engines to provide reference, Web page description information, search engine adoption, as the search results in the page summary (snippet) display.

The status of these two meta tags

Accurate and unique meta information can provide reference for search engines. But a lot of web-makers are piling up the two meta tags in order to get a good ranking in search engines. Therefore, search engines are gradually diluting their reference role.

At present, only accurate, unique keywords and description information, search engines will have a choice as a reference.

Why are many of the better ranked sites without these two meta tags?

Through the exchange of understanding, many ranked better sites, and did not set these two meta tags, mainly for these reasons:

1, many times the search engine crawl to the information than set fixed more advantages

The descriptive information that the search engine captures, in most cases, is "dynamic" in the search results. It can also be understood that the search engine itself to crawl the description of information, in the search results displayed in the page summary is not fixed, but according to the search keywords different, display a different page summary.

This means that a Web page has several different page summary information, which is dynamically matched according to the keyword searched by the searcher.

2. Procedural reasons

The current mainstream procedures, only a very few provide independent settings for each page keywords, description function.

Many programs claim to provide SEO function, can set meta information, but the actual situation is, set up after the entire site all pages show the same keywords, description information.

Such a way, not only to the site does not help, instead of piling up, using improper suspicion, as well as not.

3. Workload reasons

Many stations contain a lot of content, if each page one by one set corresponding keywords and description, there will be a lot of work. Now the search engine is very strong, very smart, crawl to the page description is also more accurate.

Trust the search engine, save the work and let the search engine do it.

4, unable to set the exact

Many sites in the page are unable to set the fixed keywords and description.

For example, a forum, post post, there will be a variety of points of view, some replies even deviate from the theme, such as the setting of fixed keywords, description is not appropriate.

Again such as blog, and forum, as long as the comment on the function, a large amount of comments, the specified keywords and description, the entire page content is inaccurate.

5. Simple theory

Basics, the content is winning.

Minimalism thinks: Can not do without, to the advantage of the content to obtain the effect

Ah, Chengdu SEO this time to finally understand, you don't say, this master is really not high!!