SEO most common questions to answer beginners must see

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SEO most common problem answer

What is SEO

SEO is the English search engine optimization abbreviation, which means that search engine optimization. and engaged in this work is search engine optimizer, search engine optimizer. They use tools or other tricks to make their sites conform to search engine rules to get better rankings. It is the goal of Seoer to pursue the previous ranking indefinitely.

China SEO Status Quo

The development of things will go through the following stages, germination, initial development, rapid development, maturity, decline. In my view, China is in the initial stage of development. Specific characteristics:

1, not many people engaged in this area, nor professional.

2, did not form the scale.

3, more is the workshop-style management, that is, the company's web site to make certain changes, said the so-called for the site optimization.

4, has the professional company, but the scale is not big, the technology is also general.

SEO Abroad

Foreign development in this area earlier, as early as 97 years or so people engaged in related aspects of work. If according to the above several stages, should be at the stage of high speed development. They have professional staff, professional companies (and is very large) engaged in Web site optimization, search engine optimization and so on. is in absolute advantage in every way.

I don't know when, on the Internet, people are getting used to searching for what they need. It may be when Yahoo appears, or even earlier. SEO also has a rapid development. Today, people have not changed this habit, but they have intensified. From the current situation at home and abroad, the competition is very fierce. In the competition will inevitably produce the fittest, these survivors are strong. Domestic at the beginning of the SEO are constantly exploring, hoping to find a right path. In the international market before entering the inevitable baptism of the fittest. The road ahead is bumpy, but the prospect is bright.

Questions about search engine optimization

1, label duplication

In many sites, the tag is too repetitive in the META elements, all the head of the page is almost even all the same, this approach is not conducive to the search engine, this may be in the design, in order to speed up the molding speed, Many programmers create a Web page directly by applying a header containing file. Try to use different page descriptions and key words on different pages, so that it can effectively highlight the theme of the Web page, so that the search engine does not think that there is excessive duplication caused part of the page will not be included.

2, excessive use of other labels

In the entire META tag, a large number of uses such as: "Author", "Copyright" and other labels, which for the increase of the Web page has a significant effect on the seoer effect does not have a practical role, unless there is a special role.

3. Excessive optimization of key words

In order to get high score in the search engine, a lot of repetition and stack key words. Of course, do not oppose the normal use of repetitive key word frequency approach, do not too risky to test the extent of the search engine.

4. Adopt Spam method

As mentioned in several forms of spam, in relation to such practices, also in other articles repeatedly mentioned the consequences of doing so and some of my ideas, unfortunately, many netizens in the station to me, a large number of messages and blog junk chain, or even link factory, perhaps you are still proud of your ranking, But search engines won't take you long. So be sure to pay attention to this practice and not try to challenge the limits.

5. No Good navigation

Building a good navigation is a necessity, and many stations on this issue cannot meet the requirements. The best thing to do is to have a navigation on each page and link to other pages quickly. There are two purposes for this: one is for the viewer, it is convenient for them, and it will improve your PV; the second is to make the search engine larger range of search to your page.

1, why the site included in recent days suddenly drop?

A: A short period of time is normal, after the search engine is included, part of the information content is only in a fixed library, after a period of time precipitation, unimportant or not high quality information will be cleared away. Observe a period of time, if you continue to fall, or suddenly disappear. This is not normal, you need to check the site to see if there is cheating marks, or whether the joint punishment, or by human intervention.

2, why our original information is reproduced by others, other people's information in front?

A: Natural rankings are more measurable, common are: Web page evaluation or weight (PR/SR), the depth of the web address, the external link to the Web page, the weight of the site in the industry, the Web site in the impact of the search engine, the internal link to the Web page, the link to other sites, the title of the rationality, description of the The reasonable distribution of keywords, the readability of content quality, the friendliness of user experience and so on. These factors combined, each kind of work can be done well, nature can surpass other sites.

3, why we a column dynamic list of static information is not included?

A: After viewing, simple reasons are: Dynamic list itself on the search engine unfriendly, List page no external connection point, the list page is not wide, static information page depth is too deep, information page no external connection point, Information page is not extensive.

4, novice How to start learning seo?

A: Learning SEO has three prerequisites to help you get started quickly, one is the Internet experience, the second is the Web programming technology, the third is marketing knowledge. If none of the above three points, it is necessary to do a bit more than the basis of people spend 10 times times more energy to learn the preparation of SEO. Books are books, only for learning, and true cheats are not written in a book. Learning SEO is the most important practice, find a direction of their own interest, try to do a website, the book of knowledge to use, encounter unresolved problems, will your problems, take your thoughts and ideas to communicate with others, you will have a harvest.

5, how to let search engine quickly update my website?

A: That will be diligent a little, every day to update the site, but also to more original, or a little more difficult, the new station Baidu some time ago may come every day, the old station can only rely on updates and a large number of high-quality connections to achieve. Need to explain, Baidu Update news source quickly, the general new content in 20 minutes included.

6. What are the effects of multiple domain names on the website?

A: The other domain names are forwarded to the main domain name. Many people have different domain names are resolved to the same site, which led to the results of other domain names do not play any role in the main domain, but may lead to negative effects, such as: Let the search engine is not clear which is the main domain name. The same site using multiple domain name is cheating, multiple domain name can be increased in a short period of time, but will create weights, supplementary materials, duplicate pages and other issues, the proposal to retain only one, others can do 301 redirect.

7, 301 turn useful?

A: Based on different operating platforms have different steering mode, 301 for permanent redirection, at present, all search engines support 301 Redirect, 301 can pass PR.

8, what CMS most favorable engine included?

Answer: The commonly used CMS procedure, the ASP chooses Kingcms,php chooses Dedecms. For blog,asp selected z-blog,php selected WordPress. Free use, Plug-ins rich.

9, SEO mass software have effect?

A: Do not advocate the use of mass SEO software. For SEO mass software, the effect must be some, especially in the short term. The quality of the external connection can only grasp the quantity, the use of mass software must grasp the good degree. At the same time, the most important point is to organize their own address, try not to use the software integration of the address. For example, a lot of messages have left hundreds of pages, you also go to hair, you think there will be effect?

10, search engine generally how long time to update, SEO times have effect?

The search engine basically updates the Web page database every day, every two or three days each keyword will be ranked. In general, for a specific keyword, its search results will not suddenly find huge changes. We rarely see the first 10 digits of a keyword being replaced, unless the search engine makes an algorithm change. But for a specific site, if the penalty or the right to fall, the ranking may change dramatically overnight. SEO effect, we generally say 3-6 months, but also according to the specific circumstances and change.

11, help me to see my site xxx.xxx.com SEO how?

Simple SEO evaluation, mainly from these aspects:

Web site navigation and links are implemented in HTML.

Whether to implement URL statics.

Keyword optimization is in place, including the title of the writing, keyword settings, keyword density control.

Site structure is reasonable, whether there are simple SEO techniques.

12, the domain name for SEO impact?

We think that schools (. edu) and the government (. gov) Web site and its corresponding domain name will have a relatively high weight. Other domain suffix (. com/.cn/.org/.net/.cc, etc.) in the site just on the line for some time may be a little different, but for the mature site, this impact does not exist. The domain name contains the keyword, is helpful to the rank.

13, Baidu (Google) Why not included in my site?

Generally, the content of the site is not illegal will be included. Not included is often the site itself, such as the whole station collection, cheating, such as SEO. If your site is not included, you can find the reason through the log.

14, what do you think is the most important SEO?

The development of search engine should be more inclined to the content relevance, professional assessment and judgment. Therefore, SEO is to do keyword analysis, keyword positioning, site content editing and deployment.

15, what is the fastest way to improve the ranking?

The use of cheating in a way can quickly improve the rankings. But it is not recommended to cheat because:

Cheating leads to a very high probability of being sealed off.

Cheating leads to the vicious development of the whole SEO industry, users will become disgusted with the SEO industry because of the bad search experience.

16, join Baidu and Google website Alliance, is it helpful?

Some help, especially small stations, new station. Does not mean to join the Google Alliance, the site in Baidu's collection and ranking has a negative impact.

17, how do you think SEO prospects?

SEO is the most important part of the future network marketing, very optimistic about the prospects of this industry. At present, large Web sites such as business-to-business industry sites, Business E-commerce site, the demand for SEO is relatively strong. Compared with corporate websites, large Web sites have a higher ROI on SEO.

18, Learning SEO should master what technology?

Simple code can read basic can do SEO. Generally we recommend the novice to use the open source of the Web site program, do a few small stations, learn basic SEO operation methods such as: keyword positioning, keyword analysis, tag writing and so on. Three months down to observe their site in the search engine performance, summing up experience to find problems, basic SEO can have a preliminary understanding.

Zhang He, 1998 began to focus on the Internet, E-commerce, industry website promotion, search engine optimization, website operation of the profit model analysis has unique experience. Xuzhou is now an online gift city (www.xzlpc.com), China Venture capital Network (www.28182.com) Operations Manager.