SEO must know 100 website optimization questions and Answers (10)

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In contact with the process of SEO, we will encounter a lot of such or such problems, wood-wood seo in order to make it easier for everyone to understand these common SEO questions and answers, these are often asked to the site SEO optimization questions and answers summed up, a total of 100. The previous 9 has been updated, the more to collect problems and answer the problem more trouble, so this time update slower, hope everyone forgive me. No more nonsense, or direct dry goods:

91, the website Baidu snapshot backwards, how to do?

First of all, to analyze the reasons for the site snapshot regression: The Web server is stable? Recently did the website revision? Link site by k? Use cheat optimization means? The site was Hung horse? Content collection or repeat high? For specific reasons to be corrected, under normal circumstances to correct the process of reducing unnecessary optimization techniques, mainly to increase the quality of the site content, the quality of the chain and the user's access, reduce the site too large fluctuations. Note that the snapshot and the site weight, ranking there is no inevitable relationship, but is a mirror, if there are exceptions need to be concerned.

92, why our original information is reproduced by others, other people's information in front?

The first point of the site's ranking comprehensive score, mainly includes the page Foundation score, the station score, the station outside the score and the user score, your own original information only accounted for the basic score content quality This small piece, if reprinted your article the other score all surpasses you, ranked in front of you in the natural however.

93, the quality of the article reflected in those aspects?

According to Baidu Search and Development department, said from four:

1. Audience

The size of the audience group, which represents the size of the user's retrieval requirements. The size of the audience is mainly based on the audience and the content of the information source.

2. Scarcity

Scarcity is primarily a description of the uniqueness of the page in the Internet. When it comes to scarcity, which is often thought of as repetition, is scarcity equal to no repetition, how should we interpret this concept? One example can be seen:

Someone published an original blog about a news event and was then reprinted by Sina to the news channel. This is a repetition of what is described. But this repetition is only a repetition of the main content, on the one hand, it brings the access speed, stability, and other aspects of the gain, and then the search users may also use "news events + Sina" to retrieve this news. This can be called site gain. So even if the subject content does not change any, Sina this reprint is also valuable, its scarcity degree is also high.

So for the main content of repeated pages, we should evaluate whether there is site gain and content gain, only for a large number of completely no gain repeat page, we should think its scarcity degree is low. That's why your original is ranked better than you in others.

3. Quality

The quality of a page is a manifestation of its satisfaction with demand. To judge the quality of the page, should be from the most basic needs in turn progressive.

First of all, can not be dead chain, the site must have a certain degree of stability, access speed to be satisfactory.

Second, the main content is complete, layout and font is easy to read, all kinds of advertising will be too much.

Finally, whether the information is rich and the secondary requirements extended are met.

4. Timeliness

"Timeliness" is the page value of a property, it is generally reflected in two aspects: first, the page describes the thing itself has a strong public topic, easy to spread. This is actually a manifestation of the audience. Second, the page description of the thing only at the first time there is a higher heat, with the passage of time the heat significantly decreased. This is a kind of "news" sex. For pages with both of these attributes, we think the page is time-sensitive if the search engine spider finds that the page is in the "burst" or "burst" period of the thing.

94. How to reduce the chain?

Chain instability, time and less. If the construction of the outside chain has been maintained in a stable state, suddenly in a certain period of time to increase the number of times dozens of times times the chain, so that the search engine may determine the site has a suspicion of cheating, the site outside the chain of income sandbox, if the sentence has been regularly found outside the chain legal, no use of cheating, search engines will be released to restore the chain. This period of time back to the previous chain release quantity and ensure quality, original update stability.

There are many times because the site has been K, this time and the previous site was k when the operation of the same.

Do not rule out the search engine itself, like this period of time, Baidu Daily update amplitude is very large, there will be the site outside the chain fluctuations, which is normal, this is the search engine in the collation of its own database.

95. What are the effects of multiple domain names on the website?

The same site more than a few domain names will get a lot of traffic, but this multiple domain name will be decentralized weights, while the search engine will be considered cheating behavior and processing, generally multiple domain names can be 301 redirect to the main domain name.

96, SEO mass software have effect?

This period, the effect of mass is getting worse, now rarely see mass group, if you are still clinging to mass software, then wood-wood SEO recommendations should be careful not to use, of course, sometimes in the case of a certain resources, for each platform for a small number of mass or can be, reducing the time to manually send.

97, how to carry out Doc, PDF and other documents search engine optimization?

At present, the commonly used document format has doc, PDF, and so on, the search engine optimization method for these documents is relatively simple, as long as in the file title and document front of the first text information in some of the words can be, and web optimization ideas consistent. These jobs only need us to write the document by the way to do it OK, in everyone on these issues are not enough attention, just a little attention, you will get a better ranking effect. With the gradual increase in the number of similar documents, perhaps more complex optimization methods, but there seems to be no more effective way to learn.

PDF documents in the search engine's weight is very high, PDF documents can add links to its content, compared to ordinary HTML files, PDF documents have congenital advantages, the original PDF file Br=3 high weight, the main reason is three: 1, the General people will be relatively important documents, text into PDF format, This leads to a high degree of recognition of PDF files by search engines. 2, PDF file open Way is HTML, network client read conveniently. 3, pdf file easy to download, easy to spread, and in the process of transmission will not be distorted, it is not easy to be modified.

98, the website to add Baidu statistics are good?

According to the official statement, there is no effect, but it is certain that the engine's index update to the site will be speeded up. After adding Baidu statistics search engine will be more in-depth crawl of the site, at the same time in the Baidu statistics background to view the site's IP routing, the page, bounce rate and other user behavior, you can say that Baidu statistics is an indirect help SEO optimization.

99. What is the purpose of optimizing website navigation?

1. Determine the user experience of browsing through the website, this is the most basic.

2, the website navigation design is reasonable, may the website content and the service biggest area display in front of the user.

3, reasonable navigation design can increase the user stickiness, improve the browsing depth of the site.

4, clear site navigation, convenient search engine better crawl site, thereby increasing the number of sites included.

100, wood and wood seo ask you webmaster, tired?

Do stationmaster especially grassroots stationmaster's misery can write a history of bitterness simply, that year's Lou also have everywhere signature sends outside chain of time. Stationmaster's pay is always not get due return, start every day earlier than the chicken, sleep than the dog late, wages than beggars, these how many people can understand, so, in the study, in the busy work, to leave a space for themselves, a good rest, seo really tired.

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