SEO must know 100 website optimization question and answer (four)

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In the process of contacting the SEO, everyone will encounter a lot of such or such problems, wood-wood seo in order to make everyone more clear and more convenient to understand these common SEO problems, these are often asked to the site SEO optimization questions and answers summed up, a total of 100, for the convenience of everyone to study, I will present these question and answer one by one to you in batches, if there are deficiencies or mistakes, please correct me.

Next to enter the topic, the previous mentioned SEO must know 100 website optimization questions and Answers (three), here is not verbose, directly into the SEO must know the 100 Web site optimization questions and Answers (iv):

31, how to modify the title of the website can not be lowered right or punishment?

The title of the Web page is the most important element in website optimization, and it is not easy to change, more can not be changed frequently. However, because the optimization requirements or market needs to be changed, it is also necessary to change without hesitation. So how to change to not have a negative impact on the site? First of all to set a good title, to ensure that a one-time change, and then is to be stable in the site, search engines have no important updates changes, and finally is modified to the search engine timely submission.

32, the frequent submission of Sitemap will have any impact on the site? Will it lead to a drop in rankings? What is the best submission frequency?

Site map is just convenient search engine crawling included, itself is not necessary to frequently submit, as long as the site included normal on it. As for the site map of the submission frequency, the key is based on the number of updates to the site and update the frequency of decisions, generally set into a Monday update on the line.

33, the link of the Web site is not on the first page can you?

Site home is not the first can not be used as a simple way to judge down the right, home is not the first may be the weight of the page is too high, but also may be other reasons, the site is punished according to the keyword ranking, included outside the chain volume, snapshot of the situation .... . So the home page is not the first no problem, not be punished on the line. But after the exchange of links, to regularly check the other side of the site situation.

34, do not know what is the reason for the decline in Web site traffic half?

Combined with the flow statistics background to check the source of Web traffic, at the same time judge the site is not the search engine punishment, resulting in lower keyword rankings. But this is only to judge the search engine. We also need to look at other Web site source page, such as bar, blog, forum posts, etc. were punished or deleted, and finally need to check the site pay ads whether there is a problem.

35, for the mall-type site, the focus of a few aspects? Flow rate, conversion rates, registration volume, and brand?

Mall type of site you cite a number of examples are the focus, the first to improve traffic, build brand to improve the credibility, while the site registration and the increase in the rate of change in the future of the site's development and turnover has a direct impact, but in short, these are for the conversion rate of the site.

36. How to evaluate the effect of network promotion?

Under normal circumstances is to see: The number of registered users, sales, transmission number, keyword ranking, site collection number, website traffic (independent IP and PV), the promotion of display volume, the spread of the flow of the total flow of the percentage, promote turnover and so on. At present, mainly look at the key word rankings and the corresponding promotion of traffic.

37, I would like to ask how the number of the chain outside the calculation, for example, on the same day, with the same vest with one IP in the same forum sent 5 stickers, then this count a few outside the chain, with 2 vest with one IP in the same forum each issued 5 stickers, then this count a few outside the chain?

From the point of view of the search engine, page B has a link on the site A, if the page B is included in Baidu, then for Baidu Search, B is a valid outside the chain, if B is not included in Baidu, then B is invalid outside the chain. So whether or not the same vest with an IP, as long as the high-quality posts, are good outside the chain. Just outside the chain of pursuit of a wide range, always the same vest with a large number of IP outside the chain release, the effect may weaken or even cause negative effects, so the number less chain more than the number of chain wide. But do not send the same posts or spam posts, which may be punished by the forum administrator.

38, Baidu and Google on the first level domain name and the weight of level two domain name?

Search engine of course to give a high level of domain name, but not that two domain name must do but a domain name, but relatively easy to optimize the first-level domain name, see your focus is to do which.

39, how can you see Baidu Google spiders to crawl over my site?

This is what we often say to observe the site log, you can see the "Analysis of Web log, to understand the search engine changes"

40. How to start a new website?

The initial stage of the new station, the site is still a lot of problems, structure and layout will not say more. First of all, we have to check the basic situation of the new station, there are no 404 pages? Is the website URL set correctly? The robots file is reasonable .... Wait a minute. Next to locate the site's target keywords, mining long tail keywords, set up a good title, description and other information, do the content of the site construction, decorate the chain, this is vital, the last site content construction, and gradually add high-quality links, add friends chain, and appropriate use of some optimization tools.

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