"SEO must know 100 website optimization questions and Answers" Select 10 Q (Next)

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Website optimization problems are always there, SEO previously written on the website optimization question and answer series also achieved good results, in view of the many people came to ask Wood seo some questions, I put the previous 100 questions and these issues together summed up 10 more representative questions and answers, because is a SELECT, The answer will also be relatively more detailed, so divided into the upper and lower parts, last said the top, the following look at the second half:

Six, how to protect the original article?

First of all, you can in the original article in the reasonable embedding of your own need to promote the information, others in the copy or collection, generally will only remove some links and so on, embedded information in its website to help you in the advertising, brand.

Second, Baidu Webmaster tools have a ping function, which is also recommended by Baidu to judge the original method, through the Baidu Webmaster Tools ping function, you can update the site content quickly notify Baidu, so that Baidu timely crawl and update.

Finally, you can use the program to not let others copy the article or even directly shielding the acquisition software, in the program to do some watermark and anti-theft page, news content and picture content set Anti-Theft program, of course, this is more complex, the need for code support, on the other hand if the replication, the user experience is also a harm

The site is copied this thing is not easy to solve, people's website, you can not have permission to delete. There is basically no way to replicate problems like this. Theoretically, it can be done in a legal way, but the process is cumbersome. In general, it is not necessary. Of course, you can also contact each other to talk, how to talk about you.

In fact, the content of the site is copied or is a lot of plagiarism rarely will cause their own site is punished, large sites will also leave a lot of links, if the copy of your site will destroy your site, then the competition will have no meaning, so I think your site is a mirror image is a complete achievement, indicating that your site content to do very good , do not fear, continue to do optimization, others are replication station, your homepage is original, while the search engine is also in the attack mirror station, the advantages are in you.

Seven, blog by K for several reasons?

1, the website content cheats, many stationmaster in order to better raise the rank, often adds some irrelevant topic on the website to deceive the search engine to the traction flow, the short time obtains the flow is good, but the long-term is the boomerang.

2, the server for SEO is also very important, do not covet small profits, and the choice of cheap, server instability, search engine spiders in the crawl and update, if the site is not normal access, affect the search rankings, serious when the site will be K.

3, the site source code, do not often modify the site title and tags, search engine crawl, may result in a decline in site rankings, or even search downgrade, pull hair.

4, site construction, change a website structure, it is equal to let search spider again, do not casually to the website revision, generally are K station can not be revised.

5, search engine algorithm, search engine itself updated algorithm, resulting in a decline in rankings.

6, the website cheats, uses the black hat to be K station is the thing which often occurs.

7, artificial intervention, search engine manual management is quite strong, some popular keywords and bidding more words, are the search engine manual intervention.

8, site collection content, the site has a large number of collection articles or low quality articles.

9, friendship links and outside the chain, Friendship Link exchange is the webmaster commonly used to promote one of the ways, friendship station by K own station may be affected. Another site flooded with a lot of junk outside the chain will be punished, but now the crackdown.

10, IP lock, your site just with some cheating site in a server, these sites by K, because in an IP, your station is likely to be in the doghouse.

11, the website is attacked, if your website is attacked or poisoned, that K station also very normal.

Eight, why do spiders come every day, and snapshots do not update it?

Spiders come every day, you need to see whether spiders only crawl, if only climb do not grasp the content or there are problems, to increase the original strength, or whether spiders are difficult to crawl, the other spiders also crawl also will not soon update, there is a process, the spider needs to crawl the content to judge, And the snapshot also has a cache time. Generally we need to note:

1, the site is down right, if the site is down right, if the site is down the right, in search engines where the audit period, the site snapshot update slow or not update is very normal.

2, the site is hung black chain, is hung a large number of black chain of the site will also often snapshots do not update, you need to regularly check whether the site is hung black chain.

3, website speed problem, the loading speed of the site will affect the spider's normal crawl, under normal circumstances, the site is loaded from the bottom, and sometimes because of the speed factor caused the site only loaded the head, the latter part and not timely display, may also lead to spiders only crawl the head part of the content, And because the general site's head is the same, it is easy to crawl back to the status code not updated.

4, the content of the site

Long-term collection of site content or pseudo original can also cause spiders to return 304 status code, because the site content collection or false original will indeed reduce the quality of the site, resulting in Baidu does not include such situations, search spiders will also think that the site content does not have the meaning of inclusion, then will not crawl new content and return no update status.

5, long time does not update, the page does not update for a long time will cause snapshots do not update the situation, you are not a high weight site, there is no large number of other external sources, if the long time does not update, then most likely not update the snapshot.

6, spider problem, the spider comes every day, that comes to what is the spider? Not all spiders to the site will be updated, the right to drop may also, so we need to analyze the site log, to understand the search engine spiders. "Search engine spiders crawling too much may not be good"

7, Baidu problem, sometimes Baidu after the update will appear some problems, leading to errors, so you can go to Baidu snapshot complaints to complain.

Nine, the quality of the article reflected in those aspects?

According to Baidu Search and Development department, said from four:

1. Audience

The size of the audience group, which represents the size of the user's retrieval requirements. The size of the audience is mainly based on the audience and the content of the information source.

2. Scarcity

Scarcity is primarily a description of the uniqueness of the page in the Internet. When it comes to scarcity, which is often thought of as repetition, is scarcity equal to no repetition, how should we interpret this concept? One example can be seen:

Someone published an original blog about a news event and was then reprinted by Sina to the news channel. This is a repetition of what is described. But this repetition is only a repetition of the main content, on the one hand, it brings the access speed, stability, and other aspects of the gain, and then the search users may also use "news events + Sina" to retrieve this news. This can be called site gain. So even if the subject content does not change any, Sina this reprint is also valuable, its scarcity degree is also high.

So for the main content of repeated pages, we should evaluate whether there is site gain and content gain, only for a large number of completely no gain repeat page, we should think its scarcity degree is low. That's why your original is ranked better than you in others.

3. Quality

The quality of a page is a manifestation of its satisfaction with demand. To judge the quality of the page, should be from the most basic needs in turn progressive.

First of all, can not be dead chain, the site must have a certain degree of stability, access speed to be satisfactory.

Second, the main content is complete, layout and font is easy to read, all kinds of advertising will be too much.

Finally, whether the information is rich and the secondary requirements extended are met.

4. Timeliness

"Timeliness" is the page value of a property, it is generally reflected in two aspects: first, the page describes the thing itself has a strong public topic, easy to spread. This is actually a manifestation of the audience. Second, the page description of the thing only at the first time there is a higher heat, with the passage of time the heat significantly decreased. This is a kind of "news" sex. For pages with both of these attributes, we think the page is time-sensitive if the search engine spider finds that the page is in the "burst" or "burst" period of the thing.

How to optimize the long tail keywords?

The long tail Word optimization is a technical work is also a large workload live, so the long tail word optimization also needs a complete process, as follows:

1, Long tail keyword mining

Digging long tail keywords must be the first step, since it is the long tail keyword optimization, it must have a long tail keyword, the first positioning good own good website, through the Baidu drop-down menu, Baidu related search, Google keyword tools, Baidu honeycomb system, long tail keyword mining tools, analysis of competitors, Question and answer platform induction, such as the excavation of a large number of long tail keywords, and to split the combination, you can refer to wood and wood seo "seo long tail keyword mining several methods"

2, long tail keyword filter

Not all excavated words can be used, we have to filter the long tail keyword, first of all keyword classification, remove useless and with the enterprise positioning does not match the long tail keyword, remove illogical keywords, and to remove the same meaning of the different keywords, Because if we put such a long tail words are layout to the site so bound to create the same content of the page, will lead to a lot of garbage repeat page, scattered content page this long tail word weight. Some long tail keyword competition is too big, we also temporarily do not consider, pay attention to competition is not just looking at the index.

3, Long tail keyword content page optimization

Long Tail keyword Finishing, we need to do for the long tail keyword to do content page optimization, wood SEO recommendations preferably a content page layout 1 long tail keyword, each content page needs to do according to the long Tail keyword independent title and description, not stereotyped. And in editing the content of the page to pay attention to the added value of the content, to be illustrated, the picture to add ALT tags, or even add a short video, content in the appropriate location needs to embed long tail keyword, do not stack too much.

4, Long tail keyword page statistics

To do long tail keyword optimization process, adhere to statistics is necessary, long tail keyword page statistics is very simple, is the long tail keyword and the corresponding content page URL address record down, only do the page statistics, we can be reasonable and accurate for each long tail keyword Good content page, do a good job in the chain and outside the chain, Avoid the clutter of the links.

5, Long tail keywords in the station outside the station optimization

Long tail of the page, we can not rely on the weight of the home only to get a good ranking, and the same as the home page, we also have to the long tail of the word site to do the station outside the station optimization, here is mainly said is the chain outside the chain. Do content when found that the long tail word anchor text We can add to it, and the chain using soft wen + forum + blog form.

6. Data analysis

To make long tail word optimization, we need to analyze the long tail Word page regularly and evaluate the effect. Long Tail page included, long tail word ranking, page flow, page stay time, page bounce rate, long tail words inside and outside the chain, keyword ratio are all need statistics, through continuous statistics, continuous analysis to find advantages, see disadvantage.

Well, the selected questions have been written, welcome to continue to ask questions, but also welcome to pay attention to Sina Weibo: wood-wood SEO blog. Author: wood-Wood seo article from: Http://blog.sina.com.cn/mumuhouzi