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in Google's "broken window" mentioned spam will spread more spam, this is the search engine broken window effect embodiment.
first explain what a broken window theory is:
"broken window Theory" embodies the effect of detail on people, and the expansion of the effect of detail on the whole
American psychologist Jambadou once did a car-stealing experiment, placing two identical cars in a middle-class and environment-poor slum area, where the car was quickly stolen and the other was still intact a few days later. If the skylight glass of the middle-class community was broken, a few hours later, the car was stolen.
later, based on this experiment, American political scientist Woodrow Wilson and the Kaelin of criminology have put forward the famous "broken Window theory": If someone breaks a piece of glass in a building and does not fix it in time, others may be subjected to some suggestive indulgence to smash more glass.
for search engines, the previous Chedong example is already very obvious, as more people realize that the search engine can gain more benefits, the outlaws of course go back to try to use a variety of cheating means to disrupt the normal name and search results, if the search engine does not stop immediately, this situation will overflow, It is best to seriously affect the user to the point of time to deal with more and more trouble and face more cheaters.
look at this search results Google search the world without thieves free movie download, you can fully imagine such a result is a disguised encouragement of spam.
The inference of
's broken window theory is to pay attention to detail, preventive. Once the first spam appear, the immediate stop, then the back of the spam may not be so easy to go to the search engine to try, because after all, dare to do first (the first break the window) is still a minority.
look at Baidu and Yahoo, in the broken window plugging is faster than Google, so basically now can see spam basically from Google results.
Google adsense? I have written a few articles about investigative click (click Cheat), investigative click the Broken window with Google last year, Siuston a company into the court to make up. But another more severe broken window appeared, direct crisis to Google AdSense survival: advertising content cheating.
I see almost half of China's small web sites are cheating when Google AdSense, this use of the nesting of IFrame cheat, and then call another section of JS code to publish a completely unrelated to the original ads, such as housing loans, Credit card applications such as higher prices for AdSense, from the first time I noticed that about 2 months ago has been overrun.
broken windows, a small gap, a few drops of leaking water, may be washed down an empire.
