SEO myths that have poisoned us

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The transformation of the website is that we do the ultimate goal of SEO, if a site has no conversion rate, even if your traffic is high, there is no meaning, so the conversion rate of the promotion site directly determines the value of the SEO. So exactly how should improve the conversion rate of the website, this is what I want to tell you today.

First, the user needs to be analyzed.

Users want to buy a product of a certain type, there must be a reason for its purchase, such as the user to buy millet mobile phones, may be directed at the Millet mobile phone that the price, exquisite appearance, a powerful processor, and if the price of millet mobile phone more than Apple, it may be users will not go to choose millet. For example, the sprinkler industry that I'm engaged in, now the national sprinkler manufacturers a lot, the competition is also very fierce, search for sprinkler users are mainly want to see the actual effect of the sprinkler work of each factory to make comparisons, and then we if the site appeared in the sprinkler video, then more to meet the needs of users. For the user's needs analysis we can from Baidu Drop-down box or Baidu related search can see some hints, such as in the winter to do tourism industry, the user's greatest demand is Yunnan tourism, if we go to the site to publicize the information about Yunnan tourism, we will get more users welcome, so the weight of the search engine is also higher. This also in Baidu related search can see:

User travel habits with the changes in the seasons, we need to timely analysis of user needs, so as to meet the needs of most users, so as to enhance the conversion rate of the site, if you in the hot summer to recommend Hainan Tourism, I think users will use their feet to vote on your site.

Second, the creation of differences in content.

A site to remember the place is not the same as other people's site content, but your site provides a different content, if your site and competitors are homogeneous content, then why users buy your things? You must have a reason to let users buy your product. But the premise of manufacturing differentiated content is that you have a good understanding of the industry in order to devise. For example, my company made the sprinkler website to fully use the differentiated marketing, please see the following figure:

Through our full understanding of the sprinkler industry, customers are very concerned about the problem of sprinkler purchase tax. And a lot of users are eager to buy, so we highlight in the title of our sprinkler to exempt from the purchase tax, and always have the car supply, which let our website to get more users attention, this sprinkler website although only on line one months , but the sprinkler price ranked fourth, the follow-up should be ranked better. So we should show our unique advantages, let users believe that our products most meet its needs, which requires us to do unconventional, such as competitors are prominent prices, then we do not compete with the price, we can highlight our quality, so as to attract the attention of the user eye, to guide the user clicks.

Third, establish the enterprise or brand image.

Now many companies through brand marketing to their own brand name in the hearts of people, if the user will be the first to express the idea of Shun Fung, a mobile phone will think of Apple, now the internet has also formed a brand effect, such as a user said that the net to buy Taobao or is Jingdong Mall, Suning easy to buy, Gome, etc. Again, such as the rise of the net sales of the different army-fast schoolbags, it is through the creation of their own brand image and in this era of fierce competition in the electricity business has its own place, so fast schoolbag is how to create a brand image? It highlights is a "fast" word, the user just want to buy something immediately, the first thought is the fast schoolbag, Take a look at the picture below:

Fast schoolbags provide Beijing, Shanghai, Xian, Chengdu, Changsha, Hangzhou, Shenzhen, seven City One hour arrival service, this advantage is not yet reached the speed of other electric operators, so fast bag grabbed these anxious to buy something customers, established their own brand effect. Brand is the need to create their own, and not innate, including Jingdong is also the first through the huge investment of the brand promotion and bring popularity.

So now do SEO must meet the needs of most users, and let users believe that your products, the formation of your products rely on, so that users will be active to communicate with you, the conversion rate of course is not a cinch. If you want to see how I do SEO, please click on the link to the source of the article. This article by Hubei Cheng Dongfeng Sprinkler Truck http://www.51sashuiche.com/original offer, reprint please respect original information.