SEO need to plan to do three links

Summary: A lot of SEO do not understand thoroughly people will simply the SEO simple to think is a pure physical work, no preparation can be done. This is a relatively superficial view, SEO and other Internet industries like the need for certain technology and preparation. In the author's view

A lot of SEO do not understand thoroughly people will simply the SEO simply think is a pure physical work, no preparation can be done. This is a relatively superficial view, SEO and other Internet industries like the need for certain technology and preparation. To the author's observation, often a lot of optimization personnel after receiving the list are busy on the article content outside the chain of construction, in an optimization project before the start and not a strategist, it is conceivable that this optimization to obtain the effect is very bad.

In fact, the optimization of the work is not a physical ability to do the job, it is like a virtual war, only we make a decision to seize the opportunity in the war. To the author's SEO experience, if you want to plan so early on need to do three work, the development of optimization programs and plans, the collection of external chain resources and mobile phone content resources of these three aspects of work. Every link is critical. The following author briefly to talk about these three links.

One: the establishment of the site optimization plan

A lot of optimization personnel are generally think that to develop an optimization plan need to find an SEO expert or consultant can complete the work. You can also do a big, large site will not. This is a lot of domestic optimization personnel will have the self-confidence performance. The author thinks that actually need not so inferiority, you can do well. After all, they are the site's one-hand optimization staff, do not have the confidence to do a good job of optimization plan. Do not make the optimization plan look so difficult. The author thinks we can start from two aspects. First of all, we analyze their own site, from the station outside the station two points of analysis, the station inside the analysis station inside the chain results, code writing, content layout, server stability, etc., to solve the problem of insufficient to put forward their own improvement program. Of course confidant also need to know that, we need to analyze the site of our competitors, learn from the advantages of competitors, analysis and competitors compared to their own shortcomings, improve their own site. After these problems are integrated, I believe that your optimization program will not lose to those so-called SEO expert consultants.

Of course, we also need to develop optimization plan, because SEO is a long-term project, if you do not plan, you will be difficult to work steady and practical implementation. Plan contains your long-term medium and short term will be completed the work goals and plans, you can say how many articles you want to update the chain, how long the keyword to obtain which section of the goal ranking, how long the flow of the goal is how many and so on.

Second: Seek out the chain resources

See some of the readers here may spit out that I have a lot of resources, because the last project has collected a lot of resources, this work can not be done. In fact, we need to see the trend of the current search engine, that is, the relevance of the chain more and more high requirements. The external chain resources of your previous project if forced to use in this optimization project, the results achieved can not be maximized. The collection of external chain resources is a new optimization project must do before the start of the work. In particular, the forum outside the chain of resources, although the weight of the chain is not high, but the threshold is relatively low. The author will share a search for a forum outside the chain of common methods, such as I do is a medical station, we can search the search engine "Intitle:bbs medicine" as shown in the following figure.

Of course, these resources are not enough, we also need to record and analyze the quality of these forums outside the chain resources, as shown in the following figure, we can use an Excel table to record the forum's account password, post collection, collect frequency and so on data, generally do not as good as quality.

Three: Search for article content resources

Each industry has a different focus and bright spot, on this content is also the other day. For example, even the advertising design and logo design, although both are graphic design, but it also has different focus on the content of the article is also different requirements. For an average optimizer, you can't do everything, and the knowledge of some industries is limited. So how do you have the quality to update the content of the article? It is very important to optimize the content resources in the prophase of the project. To this I also give you to share two to find relevant content resources, first of all, we can go to relevant forums or authoritative site to dig related content, of course, do not directly copy sticky paste other people's things. We can first file this information on a Word document, and then make a reference in the future editing of the content of the article. Second, we can analyze our competitors in the content of the layout, smart Webmaster will know to stand on the shoulders of giants to operate the site. Through the competition of the content of the optimization or pseudo original to use the force to get better results.

The above is the author concludes that we need to do three work before an optimization project starts. Of course, preparation is only a prelude, the success of an optimization project or not in the latter part of the implementation of power and execution. Hope that the majority of the webmaster can be at the beginning of the optimization project can be devised, in the late winning.