SEO Not dead just raise the threshold

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With the arrival of a round of Baidu's big update, the owners of the smoke and ashes, many rely on the search engine industry from the lush into ruins. Countless stationmaster black and blue but complain without door, can only hanhen shout: SEO has died!seo has no potential to dig!seo to decline! And so on, always come to say that SEO has gone to the end.

SEO really go to the end of it? In fact, said that SEO is premature, as long as the search engine exists, SEO is not dead. If you have to find a word to sum up the recent months of the big update, we can only say: SEO is not dead, but the threshold to improve.

The improvement of SEO threshold mainly manifests in the following several aspects:

1, from singled out to the brawl

SEO has bid farewell to a person independently era, has been developed from personal nature to the nature of the team. Independent operation of the individual SEO has been less and more, contrary to professional editing, professional art, professional procedures, professional chain will be more and more. In the higher quality requirements, a person is not possible to the SEO size of the business one by one perfect, now do SEO need is a team, and need a good team to work together to do SEO. From the single operator to the team operation, all of a sudden the threshold of the SEO is elevated.

2, from physical to mental

Early do SEO often say that they do is manual work, like a cow as hard as farmland. This is because early SEO is largely a measure of success. Who hair outside the chain more, who's article contains much, who can get good rankings. In this case often as long as the cow as hard as possible to achieve a certain effect. But now all aspects of SEO should pay attention to quality, do not move the brain is to bear the consequences, such as by K is a good example. Whether the extrapolation or the station must undergo a certain processing to achieve a certain effect. The brain-type SEO is certainly more technical than the manual type of SEO.

3, from outside the station

Many people may not understand this sentence very well. In fact, search engine is just a platform to show the site, each site is a search engine on a product, can be ranked in front of just have a better display location, convenient access to traffic just. However, if the quality of the site's content is not good, this ranking cycle is very short. That is to say, it is not the SEO method that determines the ranking cycle, but the attractiveness of the site itself. SEO is just a means of promotion, to improve conversion rate or gain substantial benefits, need to put more energy in the design and site content. And how to make the site more valuable, I am afraid than the promotion itself more difficult.

4. Free to pay

Many people originally do SEO purpose is to covet cheap two words. In such a brutal competition environment, do SEO get a good ranking to attract traffic is only a very simple purpose, if these flows can not be converted into income, it is a very large waste. So must give SEO more marketing nature, improve conversion rate. The process of adding marketing elements requires higher cost in-station optimization and even a certain amount of paid advertising. In addition, to obtain high-quality external chain resources, 8630.html "> Sometimes still need money to buy." So, a lot of SEO work has been implanted more pay link, has changed from pure free to pay.

In general, bulk manufacturing outside the chain and the site of the SEO overflow era has become more and more can not withstand the test, SEO has crossed the process from quantitative to qualitative change, is now the efficiency of the SEO era. At the same time, search engine optimization should be simplified to optimization, because the focus on the search engine is not in line with the user experience of the fundamental purpose, the role of optimization in the station will be increasingly enhanced.

This article by Jordan http://www.wo-yd.com/index.php/category/qiaodanzatan/author Zhang Shifeng original contribution, reprint please attach link, thank you.