SEO Novice Keyword Selection considerations

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As a novice, do SEO often do not know what to do, in fact, as long as a lot of analysis and practice, slowly will find their own optimization direction.

If the Web site is the content of the king, then do SEO analysis is absolutely above all else above.

Here is a share of my novice webmaster to the choice of key words some experience.

Keyword selection is one of the most important SEO work, must take time to do a good job, your site's traffic can be unknowingly increased.

Select the keyword first to understand the purpose of your website. Know why the proposed site, build the site can bring what, for who to build the site, build the site after what people want to visit, how to retain visitors. For example, if you want to do a keyword like pancreatic cancer, think about what kind of person you want to visit the site with this keyword. Or the patient's family? Or the patient's family friend? The people who visit are different, the things they expect to get are different, then your focus will change accordingly. These are the issues that need to be considered.

Select the keyword to be familiar with the customer base, stand on the customer's point of view. Analyze what keywords customers may use to search your product, and analyze the information in the industry resources. Pay more attention to your competitors, study their websites and improve the quality of your keywords.

Analyze site visitors. Analyze what users in the industry are looking for, what they want to find, and then write the keywords based on their expectations. Not all the keywords Tu Ying on your site is good, only the most suitable to retain users, and ultimately bring transformation.

Keyword selection, analysis of the long tail keyword, to expand the keywords into a series of phrases, and then further analysis of these keyword groups, the best keywords are those who are not abused and very popular words. This is also the need to keep digging. Also take pancreatic cancer as an example, to do pancreatic cancer, then what is the phrase of pancreatic cancer? We can search some industry websites to see their settings. For example, the Pancreatic Cancer Treatment Network, the site for pancreatic cancer, his keywords include pancreatic cancer, pancreatic cancer, the treatment of pancreatic cancer, the early symptoms of pancreatic cancer, the diet of pancreatic cancer, the late onset of pancreatic cancer, and so on, but is it appropriate to set the keyword? This needs to be analyzed, which search more people? Which brings more traffic?

Home keywords, column keywords, the inner page keyword selection to fit, will focus on the key to improve the keyword to do in the home page, the column to choose a relatively low degree of competition in the long tail keyword, content page keyword as much as possible to fit the content of the article. Note Set different keywords, descriptions, and more. Don't use one keyword, one caption, one description for the whole station. Try to make your keyword description appealing, not too obscure.

Note that keywords in the site keyword density, this everyone knows I will not wordy!

Finally, a lot of analysis of the opponents of the keyword settings, analysis of the industry ranked before the site's keyword settings, and then analysis of the industry ranked after the site's keyword settings, there will be a lot of harvest.

In short, do website SEO analysis is the most important!

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