SEO Novice Must SEE: 5 tools to optimize the site

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In the website design, in addition to visitor's browsing experience, the Search engine optimization (SEO) is also very important, it is advantageous to the search engine crawls the webpage, in order to enhance the website the traffic, this is still relies on the search engine to bring the traffic the website to be especially important. and reasonable use of SEO tools, can make optimization work with less effort.

First, find the "root" for the site to do an online experience

Objective: To conduct a comprehensive inspection of the website to facilitate targeted optimization.

Although the site's SEO more and more by the webmaster attention, but a variety of search engine optimization unfavorable factors are still there. Including the server's IP, Web page theme and keyword density, and the site in the search engine rankings are closely related, to enhance the site with similar site competitiveness, we must find the existing shortcomings, can be targeted to modify and optimize.

We first use this "Web site online SEO experience" tool to detect the site, and then according to the test results of the correction, you can avoid the basis of optimization errors and mistakes.

Tool Address: Http://www.seores.com/search in the browser to open the SEO medical tools, the input needs to detect the site's domain name address and the site's keywords, click the "Detection" button, the program will automatically detect the various parameters of the site, a moment can get results.

The results of the test mainly include five aspects that affect the search rankings, and the following is a description of the content, and we modify it according to the actual situation of our website.

Host information

The function of this parameter is to simply list the IP address and locale of the server on which the Web site resides, and you can query the other Web sites of the server accordingly.

Web Page Header Analysis

Web page header is the title of the page (title) and keywords (keyword) and other pages of the head information, the home page header information is a site of the more important part, where the need to reflect the site's keywords. But the Web page can not repeat too much of the key words, here The program gives the suggestion of the keyword character number. Keywords need to be limited to a certain extent, otherwise it will be considered as keyword piling, there will be excessive risk of optimization.

Analysis of subject Information

The theme of the Web page is also the basis for determining the ranking of the page, with such as the title bold, keyword bold, or with the title tag and other ways to highlight the keyword, you can increase the importance of the keyword in the Web page, so as to enhance the keyword in the search engine rankings. Also, for pictures in Web pages, add alt annotation information to them.

It is important to note that in a Web page, it is best not to place articles in an IFRAME page or JavaScript code, which may cause the search engine to be unable to identify the content.

Tip: Although there are many search engines that can crawl JavaScript code or the content of an IFRAME page, it's best to take a direct display of important content. such as the homepage uses the webpage animation or the picture way, is not advantageous to the search engine optimization.

Keyword density

Keyword density is a word in a Web page of the number of times, if the density of a word is too large, it is likely to be the search engine that is cheating. So even if you want to highlight the site's keywords, you can't put the relevant words on a page. The keywords on the page must be controlled properly to avoid duplication.

External links

External links can improve the site in the search engine weight, the popular external link is in other sites will appear on their own site links. In general, the more external links to a website, the higher the ranking of the site will be. External links are an important aspect of search engine optimization.

Small knowledge: The impact of other websites on the server to SEO

Whether for search engines or website construction itself, there is a "good neighbor" is more important, the role of server information query is this. Site placement of the server for the site in the search engine rankings have a greater impact. Although the virtual host is divided into a single space, each site basically no interference, but if there are other cheating on the server site or even illegal sites, their own site is very vulnerable to involvement. And for search engines, if there is a serious cheating on the server site, resulting in the IP address by the search engine as a "blacklist", the entire server site will be the search engine penalty, stop and delete the original page included.

Just now "physical examination" can query the basic server information, but this information is relatively simple, only the IP address and the content of the server location, so we also through the server IP address query server other sites.

Enter the query site HTTP://WWW.114BEST.COM/IP, enter the server IP address or have been resolved to the server domain name, and then click the "Query" button, later the program will list the site with the server. Then we query the site's collection, so that the server has an impact on SEO.

Second, the right to the RIGHT keyword ranking batch query

Objective: To learn the accurate keyword ranking of the website

To plan the complete SEO measures, you must be clear about the desired effect. For example, if you want to allow users to search a word when their own site ranked first, you need to understand the location of the current site, so as to formulate the optimal program. For individual keywords and websites, we can search queries directly in search engines. But if there are more than one keyword, or to query in different search engines, a manual query is very troublesome.

We can use a special search Engine keyword ranking query tool, its advantage is not only to be able to bulk query multiple sites and keywords, for those rankings are not in the previous pages of the site, a manual search and then the page is not realistic, so more need to use a special tool query.

In the browser to open the Keyword ranking tool (tool Address: http://www.seores.com/search/), according to the prompts for keywords and web site input, and then check the search engine can be checked. The program currently provides Baidu, Google, Yahoo China, Sogou and other search engine query, ranking range of 1~100 name. and also be able to use a lot of keywords and Web site query function, to carry out a lot of inquiries, only in a number of keywords and site query function between the "|" Symbols separated.

Syndrome differentiation and Treatment test Web page Invalid link

Purpose: To help clear the invalid links that exist on the Web page

If the site has a dead link (also known as invalid link, that is, can not open the page), whether for the user experience or search engine, are very unfriendly. Because the search engine "spider" is through the link to crawl, if there are many invalid links in the Web page, not only will lead to the number of pages included in the page, and the site in the search engine weight will be greatly reduced.

We use this is dedicated to query the dead link of the Web page "nsclick web page Invalid link detection Tool" (Tool Address: http://www.nsclick.com), in the text box to enter the Web page to query the address, where you can directly enter the domain name, You can also query a single Web site page.

Depending on the number of links in the Web page, the corresponding query time will also be different. After a moment, if there is an invalid link in the Web page, the program will display in red font, and it will also explain the error status of the site can not connect, such as "Connection Failed" or "Server Too busy" and so will be prompted.

Tip: For some Web page jump page, the program will also have "error (unable to find a file)" hint, here will need to identify the human.

Four, preventive inquiry links Health

Purpose: Clear to their website ranking unfavorable links.

The exchange of links with similar sites can not only bring direct traffic to the site, but also to improve the Web site in the search engine weight. But if the linked site is cheating, or has been deleted by the search engine index, plus similar links will cause direct damage to the site. Although the manual can also exchange links to the site to query, but a manual query appears to be very troublesome.

We can through the "Friendship Link Volume Inspection" Tool for Web site links query (tool address: http://link.55.la), in the browser to open the tool directly after the domain name of the site, and then the actual need to select the query Site page and content, Then the program will automatically check the linked site, testing content including whether the other site is linked to the website, as well as the number of other sites included and Alexa rankings, such as detailed information.

For the search engine deleted, or obviously punished by the search engine site, you need to contact the webmaster as soon as possible, explain the situation after the cancellation of the link.

Small knowledge: What is the weight of the site

The weight of the site is a search engine for a site's attention to the degree of a site is a rating, popular to say is to this site played how many points. Search engine for each site and the site is contained in the Web pages are given a certain degree of authority, this authority is a site or a Web page evaluation. A variety of search engine weights are not the same, such as Google is the use of PageRank value, Sogou is used Sogou rank to express, and Baidu has no specific parameters, only through a certain site update speed and the number of the collection to judge.

Number of Web pages included in the proceedings

Objective: To learn the Web site in different stages by the search engine included the number of pages, analysis of SEO results.

Web site by the search engine included in the number of pages, is the indirect embodiment of the weight of the site, recording the number of sites collected every day, but also the search engine optimization to one of the important work. Through the data collected we can analyze the weight of the search engine to give the site, so that the relevant optimization operations.

We can through the "SEO quick catcher" This software to collect the number of automatic records of the Web page, it is a site included in the batch query software, can be on the site in Baidu, Google, Yahoo, sogou four search engines included in the situation to query.

First download decompression This software, because it is green software, without installation can be used, open the software main program, the first to test the site to add, and then select the search engine needs to search, the last point of the "Start" button will automatically record the collection of data on the site. A collection of a number of daily inquiries, you can get a site history of the number, so as to learn and guide the site's search engine optimization strategy. With all the data, you can also get a historical collection of graphs.