SEO Novice Operation Enterprise Website revision process

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I am Fox, ah ~ recently busy to the corporate website revision! A sigh! Write a summary! First, the Enterprise station revision, is nothing but the program is a few years ago the finished product website ASP old program. The program is not open source, the program architecture itself is not conducive to the inclusion, coupled with the previous business station like to play cool features, home is full of large pictures, or the home page is a piece of animation, the content of the editor is very rough! Then after a long period of baptism, now do not give force, So choose the Web site's big move knife-revision! Then what is the enterprise website need to seoer notice? Fox's process is like this! This is a summary of SEO novice!

First, the website before the revision

1, record the old station information.

Records are now included in the site, the chain, Pr, weight, and so on! These are seoer after the revision of the site after the contrast of the original data! Plainly, this is for your boss to see!

2, analysis of the old website page.

The main record of the shortcomings of the site, home plate layout style is reasonable, functional plate is complete! "For example, many old stations are not friends chain, it is said that the original finished site construction, need friends chain plate is required to pay more money!!! "There are also the basic functions of the site how poor and so on!"

3, understand the latest information of the company's products.

Company to do the latest developments in the industry, products, the latest text information, picture Information! This concerns you to determine your keywords and the next Update site product work, related to product classification and other overall situation!

This can ask your other business colleagues, you can ask the company's customer crowd, hot selling products, customers in the region, customers engaged in specific industries, and collect their views on the site as your revised site for some reference!

Second, the choice of procedures, space

1, if you consider a dedicated enterprise station program that you consider the PHP yiqicms or oecms, ASP words worry-free CMS are good!

2, if you consider using the blog program to do, is nothing more than 2, PHP Choice wordpeess,asp Blog program is Zblog, need to consider is that WP is eating space, if you choose WP program to choose a slightly larger space, the zblog is very good ASP, But to win the space to run! Personal more like to use the blog program to do business station, there is a blog and weight are pretty good!

3, of course, there are many programs, weaving dreams, empires, phpcms and so on can do enterprise station, annotated point is that you the most convenient procedures, you are familiar with the program or you are the most convenient to find someone to help make the board of the program, choose that paragraph, this is experience, hehe!

4, about the space, can have conditions, open VPS Bar, or independent IP space, no more rental servers, do not complete those virtual machines, the next day on the five of the macro machine, big drop not OK.

5, personal feeling: The PHP program in the case of Linux under the circumstances of the machine run than win a good run! The ASP's program must win the machine to install this is common sense, also incidentally mention!

Iii. specific operation

1, find someone to write your website template.

Of course, if you can write the best, but at the same time you are also a tragedy! Of course, you have technology to write! And then there is according to your industry, the design of a consistent with your industry theme! This actually find a Web style to do good business station, Follow the layout of this site to arrange the layout of the site and the combination of SEO ideas to go on OK! As for the color and details of the module to go to the details of the adjustment is OK! PS: I did do it! But not the HTML code that copies the opposite site, It's just that you don't know how to design the homepage and the inner page of the page style can do so! Of course, the familiar words of the passage omitted! "

2, the design of the core Keywords (page header), the description of the website, key words.

This step is: can not modify the situation to try not to change, but said that the revision, and most of the previous product site procedures are the page head and the whole station description, even if there are also design not drop, or has not been in line with the current situation of enterprises.

3, the design of the site's main navigation bar column!

This can be used on the old website as a reference, combined with user experience needs to consider. But the Enterprise Station Basic column is so few!

4. Classify your products.

Sorting out the latest product text and picture Information! "This is dry goods experience: If your company product is enough, you do a good job in advance product classification, in your future website built in to tidy up to have recuperation and much more convenient."

5, excavation long tail.

As mentioned above, after seeing the statistics of the old station and the understanding of the business colleagues and finishing the products, you will have a deeper connection with the company, the company's products and customers. At this time the long tail word excavation can be carried out, it is necessary to say that this time you dug up the long tail words and screening is much better.

6. Find out the chain resources.

Search industry site, to find the ranking of the opponents of the site analysis (favorable 2nd, 5 above two) excavation chain, but also to analyze whether the opponent has the optimization and his current ranking advantages and disadvantages, so that their own optimization in mind! Other mining outside the chain is not to tell, Baidu you know!

7, classification long tail keyword, and find good article resources!

Iv. Specific precautions for operation

1, with the old version of the data to transition. New version of the site after the release of the old version of the site to be on the server for a period of time, and to the old version of the page appropriate to put some new links and page links, so that the PR weight transfer. "My procedure is: Take the domain name with www to do a new station, do not take the old station with www!" and so after a while the new station stabilized some not with the WWW old station URL 301 to bring www.

2. do 404 pages.

Web site revision will inevitably cause some page address invalidation, for the website to promote the design of a good user experience 404 pages of Web site failure to navigate, reduce the user hit the page can not open the situation. Also need to do SEO effective link maintenance. "At the same time in the old Station home page prompts the user we do the site's revision, our new station address!" This is a user experience, hey!

3. Use good robots.txt documents.

Use robots.txt file to screen some invalid, not public pages, after the transition period, to the old version of the data shielding, tell the search engine do not include the old version of the data.

4, Site Map, guide spiders, improve the site's inclusion rate.

Increase the site to promote external links, the expansion of external links can not only emphasize the quantity, need to pay attention to quality; Submit XML sitemap. Of course, there is a team operation, the division of work to do the site's revision, it is more perfect! Broadcast: Next will write points SEO personal experience! Welcome to the Exchange Fox-qq:200906001 said the wrong place, million hope to give and correct!

This article starts Seohr blog: http://www.seohr.net/Enterprise-website-version.html