SEO Novice out of the new station to optimize the confused period of three major stages

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday, I was in the technical forum, see a lot of SEO new people ask the same question, "the new station to receive how to optimize?" Because, I now do the optimization time is less, more time is in the research network marketing strategy. However, to see such a problem, I would like to summarize it, hoping to provide some convenience for SEO newcomers. The new station on-line I divide the optimization into three stages, through these several stages, slowly insists that will have the effect:

The first stage: Website adjustment stage

1, the choice of key words

Site optimization has just begun, the choice of key words is very important, if not important how can be called keywords it! Keyword selection directly affects the development and promotion of the site, only the correct and accurate choice of keywords, SEO personnel can proceed to the next step!

2. Competitive analysis of key words

Keyword bidding analysis, including their own keywords, the opponent's keywords, two-level keywords, long tail keywords, and so on, accurate analysis of the following key words of the plan.

3, the station structure adjustment

I said this station may include a more comprehensive, mainly: Title, description, robots file, site map, breadcrumbs path, related reading and so on, a lot of details about the site architecture, there may be some details we do not care, such as the ALT attribute details are not noticed, But they play a decisive role at the critical moment.

4, site link laying

The purpose of the link is to focus on the internal weight of the site, and improve the comfort of the users ' reading experience by improving the relationship between columns and columns, columns and pages, pages and pages, home and columns, home page and terminal pages. At the same time, but also for search engine crawler to provide unobstructed crawling conditions, more conducive to the collection of search engines.

5, outside the Chain platform collection

Why do you have to do this work ahead of time? The reason is that hair outside the chain should also pay attention to methods, rather than that I think of hair on the hair, can not think of hair, and regardless of its quality or bad. If you do this, then your site even if it does for a long time, there is basically no good effect.

The correct way is: in advance you have to do the outside of the chain to sum up, and then classify these platforms to register, for example: Technical Forum, Industry Forum, personal blog, etc., when you classify clear when you use it is very handy.

The second stage: SEO operation phase

1. Website Submission Search engine

Website All preparation work completes, you may submit your website to the search engine or the Friendship link platform, can let the search engine in the shortest time crawl your website. As long as your site is friendly enough, do not fear that the search engine does not include your site, you must have confidence in your site.

2, the website submits the collection folder

To make your site quickly included, you need to go to the high weight of the favorites site to submit their own site, including QQ bookmarks, Sina bookmark, Web site, guide 貥 website, directory Sites and so on. One might say that we are a new website submission navigation site will be entered? This problem, you do not need to worry, only you have enough patience and communication skills, I think you can get the opportunity for the website.

3. Create Encyclopedia

Some people think that today Baidu Encyclopedia is very difficult to create, it is not as good as before. I personally think that if we really want to create, you will certainly create success through various channels. Of course, we also do not have to create Baidu encyclopedia, we can also choose Soso Encyclopedia, 36,000 degrees, Sogou encyclopedia and so on, another way of thinking, you may have this thing done.

4, outside the chain platform release

Maybe, I have a few examples of the outgoing chain here. However, our operating time may be through a variety of different ways to release the chain, and must ensure the quality of the chain, can not send some garbage outside the chain. Some people will ask what is high-quality outside the chain is not to be deleted outside the chain, if your chain was deleted, that your outside the chain of garbage outside the chain, high-quality external chain including anchor text links, hyperlinks, text links.

These links we can completely through the submission, forum, blog, micro-blog to publish, when you provide useful knowledge for others, others will automatically release links for you, they will help you forward articles, forwarding mood, etc., so that you will be more and more outside the chain of resources.

5, website content update

It can be said that content is the soul of a website, if the site does not have content is only a driving shell. It is like a person, a person without thought is just an empty vessel, the only person can give the soul of the site is webmaster, SEO personnel.

Site content, you can write some of the valuable content, but also you through some channels to collect some valuable content, but also you can be reproduced on the Internet valuable content. Whether through that channel, remember that your content must be guaranteed to be seen, so that the value of the content can be reflected.

Phase III: Web Analytics

Most of the time, the site optimization staff can not only know the buried hair article, hair outside the chain. We have to learn to summarize and analyze the reasons for not included in the article, analysis of the site outside the chain is not valid reasons, analysis of the site traffic is not high, analysis of the site bounce rate, conversion rate, stay time, source keywords and so on.

Must remember, any one thing has the result, has the reason which you in the past diligently, must have now the rank front and the stable fruit. Therefore, the website analysis stage is both the harvest stage and the challenge stage. The reason why the harvest, because your site has a small score, said the challenge, because your site needs to do more to achieve better.

All right, I'll share it with you today! In fact, I have a lot of words need to communicate with the SEO novice, hoping to give them help, I hope they can take some detours, less to do some of the hard work. Because time is limited, the words are limited, say so much first. If you want to interact and communicate with me, you can add my micro-letter (Iyanju), put forward your questions, I do my best to help you solve! Thank you for your support!

Article author: Liu Jin Pigeon author micro-letter: Iyanju article source: http://www.zzwfkj.com