SEO often overlooked six important details

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Recently some time is busy, own IDC station and information station basically completes 80%, recently has helped the person to study many words: Firefox, the novel, the furniture, the illicit computer, the moon cake, the non-mainstream ....

Feel a lot of netizens in the SEO operation, or the new station will be online. The general direction of the site, as well as some basic SEO operations are understood, but for a lot of details of the lack of grasp. Here is the main point of SEO often overlooked details.

Quote a famous saying: Details determine success or failure.

In SEO aspect although I dare not say the detail can determine success or failure, but to some extent the details can really play the role of 42.

First, select a domain name similar to the keyword meaning.

Search engines, at least Baidu is more intelligent. Domain name contains keywords can play a very good correlation role, absolutely play the role of adding points. There is no doubt about that.

If you are a new station on-line, then suggest you choose good keyword after. Register a domain name that is similar or identical to your keyword. The most commonly used means are pinyin. or include the keyword pinyin in your domain. Baidu search "SEO" look. On the first page of the station, the basic domain name all with "SEO" the word. For example, the famous novel Net: Http://www.xiaoshuo.com directly is the phonetic of the novel.

Second, the choice of website procedure

This is also more important, there is a good website program you will have more effort.

For SEO to speak of the website procedure, estimate most people first will think of Zblog. In the last Tiger Valley competition, it was also a SEO. Yes, it's a good program, but it does.
Now it's too much. And don't forget it's a blog program. Robin has also mentioned in the article SEO strange is like one is to build a blog casually as a professional seo. But it is sometimes a good idea to add a blog to a separate directory.

I have given a www.kkkwol.com suggest to add a zblog in the root directory (found that most of the industry is static station) and often updated to drive the collection and crawl as well as the homepage of the update, the existing station ranking in Baidu/gg/yahoo are good. Although the rankings have no absolute relationship with Zblog, but the initial expected effect, it has the desired effect.

Point Stone Forum: http://www.dunsh.org used in the DZ Forum program is also a very good system, master modify some related settings, can be made into big stations. Blog for SEO The biggest mishap lies in his lack of interactivity, only by blogger posts, spectators can only reply. Another, blog also difficult to make a station. I just suggest that if you want to stand for a long time, it is best to choose a CMS system. The biggest advantage of using CMS for the station is generally good CMS internal optimization done well, especially the directory structure is very suitable for spiders to crawl. function as long as there is tag, customizable directory, each page can define keywords and description of basic functions can be, kingcms I personally use more. Of course there are dedecms this is PHP sometimes more troublesome.

Third, the choice of web space

There are not many people who may care about this. And now there's too much room to sell. As far as I know, now buy space webmaster Most still figure a cheap. Here I give an example: use million net space, than with some garbage IDC space is much better. Included fast. and stable. This is because Baidu to the million network IDC station IP Segment Trust degree is higher. The novice may sound a bit dangling, but a veteran who buys more space must have a feeling. A lot of rubbish IDC sells space. There may be hundreds of Web sites on one server, which can be found with tools. If it's all a mess of stations. One but this server at the same time more than three to five stations were K. Then your station is likely to be implicated, I have said before: Baidu has to sit effect, more ruthless. If you have the conditions, it is best to hire a stand-alone server, which only places its own site, but it costs a little higher.

Four, link quality problem

As webmaster, especially like SEO. Must exchange several links every day. This is normal. Now make a link most are to ask the other party and own website has certain relevance again change. It's a good habit. But not the only standard. Change the link when do not care about the PR value, it does not play a role in the rankings, and brush up a lot of explosions. There is no correlation, but the other side is standing in the engine with a hot keyword ranking well recommended for Exchange. Included time is not long, not many pages, link JS call, but the world ranked high, there is no need to change. Finally, the external link must always maintain, look at the link station has deleted your link, see if the other stations are normal. Usually check once a week.

Use long tail words more often

A lot of novice just contact SEO or some veteran operation of SEO, often the goal set too high, resulting in their own very tired and ranked bad results. For example, someone told me the other day that he wanted to use the word "novel" for three months to the second page of Baidu. I took a look at him and said: "This goal is not easy to achieve." First of all, the word is too popular, eighty thousand or ninety thousand of the search every day, the existing rankings are more professional station, and Baidu itself also for the word bid (this is more ironic). You can look at the relevant search Baidu below, find a related long tail word competition is not very intense to do. Later, the friend chose the word "romance". Right now
Less than January has been on the second page, of course, with some black hat means, here is not the address.

Speaking of the long tail, there is a friend to be "the legendary World" http://www.99wol.com, for a long time no effect, began a large number of words one months ago, such as: Today new Open, the latest, new open and so on. The legendary world also began to float on the second and third pages. This kind of word compares grazing not to introduce more. There are also running kart (it is said that a lot of webmaster like to play) the word, the main things to do up the hope is not. However, you can go to do "running kart Download", "Running kart video" and so on several words, more than a few long tail words up, on the subjects have a great help.

The keyword layout

Whether you know it or not, don't stack the keywords first. The new station piled up more, only two results, one is k two is difficult to collect. Old Station if pile up that is down right. The layout of the keywords should be reasonable. Especially in your description of the keyword layout, preferably included in a very smooth words inside, and appear not more than three times as good. General home at the top will have navigation column, here can be around the key word write column name. Some column names, can directly write growth tail words, but also do not too, do not each column names including keywords, this is not a good phenomenon. There is also know, at the top of the page, can be relatively dense point of the keyword. Less in the middle. The bottom can be slightly more appropriate. But still is a sentence: must let the keyword reasonable conform to appear do not have the blunt connection. Keyword density control in 2-6 better, personal feeling.

Finally warn some beginners:

Beginners are best at the beginning of the word, because see effect fast. Their own theory is also very easy to see effect.
Don't try to get more than 20,000 words a day, unless you have a super faith in yourself. More suitable for more than 5000 of the search volume.
Look at some boutique SEO experience of the article, in addition, more importantly: ethically do it!

And also:

Do not make a stand for SEO. Search engine optimization is only a means to promote the site, is not the whole site.
Don't make a stand for Ggad or an alliance, it's not much of a future.
Do not think SEO is something mysterious, it is actually very simple.

Author: seoty
Original address: http://column.iresearch.cn/u/seotianyi/archives/2007/7122.shtml
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