SEO only means SEM is the purpose

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Mention SEO has now done site friends more familiar with the vocabulary, then may also have some friends do not know, so I do not know the friend to do an explanation, already know please skip this paragraph. SEO (Search Engine optimization), Chinese translation for search engine optimization, the main purpose is to increase the exposure of specific keywords to increase the visibility of the site, thereby increasing the opportunity to sell. is divided into stations outside the SEO and site seo two kinds. SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, A means of eventually increasing the web traffic.

So talking about SEM maybe this word is not hot, do not know more friends, so we focus here to talk about. SEM is English search Engine marketing abbreviation, translation over the search engine marketing. SEM is a new form of internet marketing. SEM is to do a comprehensive and effective use of search engines for network marketing and promotion. Sem pursuit of the highest cost-effective, with the smallest input, the largest access to the search engine from the volume, and generate commercial value. Now with the depth of the Internet life, SEM is also followed by the convenience of people's lives, such as now commonly used by the consumer website, as well as online payment and so on, these are all belong to SEM. The way we use SEM is SEO.

The operation process of SEM is as follows:

Clear goal: Identify what kind of profit the site is going to achieve. such as selling a product or offering a service.

Market Analysis: To find out how people search the site. Specifically, including the investigation of commonly used keywords, mining has not yet been recognized by competitors, cost-effective keyword, investigate what competitors are doing, how to do search engine promotion, can also be called keyword analysis, potential market mining.

Website optimization (SEO): To win the support of users, according to the needs of the target users and user experience of the site's product planning upgrades, at the same time according to search engine's hobby for the site's page structure, data calls, URL structure optimization improvements. Optimizes the URL, title, META tag, body title, body content, ALT tag, and link for the Web page. For those who have frame, FLASH animation, use the database dynamically generated pages of the site also need to do further work.

SEM Evaluation: By tracking the target keyword ranking and summary of the potential market further excavation, to optimize the site to achieve a further increase in traffic and conversion rate.

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