Absrtact: As Stationmaster, won the experience to do a website optimization is not an easy thing, repeat every day is the station outside the optimization, code, outside the chain, ranking, keywords, etc. become our daily attention to the word. Baidu in particular this year for the search
As a webmaster, won the experience to do a good job of optimizing a website is not an easy thing, repeat every day is the station outside the optimization, code, outside the chain, ranking, keywords, etc. become our daily attention to the word. In particular, Baidu in this year's search engine for the various algorithms to adjust innovation, to bring us infinite confusion and hardship. Does it mean that SEO will be more difficult in the future? In the Baidu algorithm adjustment, I talked to a friend of mine a night about the future optimization of the way, and we all think that Baidu is not in the increase in difficulty, but in the improvement and update their own deficiencies, and as a webmaster, if you can do the strategist, will be able to battle thousands of miles.
For Baidu algorithm, we do not need to specialize in those abuses, more or more attention to this algorithm for our webmaster has no other benefits, as long as it is good to understand this point, we will be able to face a good job of SEO optimization. This time the Baidu algorithm is a kind of adjustment and upgrade, rather than crowding out. For example, on the signature of the Forum, the reason for this adjustment is because many of the forum signature is a number of unnecessary outside the chain, for the search engine is very chaotic, so in order to better maintain good search engine rules and spiders crawl, the signature will lose its original role, and ability can also clean up and maintain user experience, A method of removing the outer chain of garbage. So just give this example enough to explain Baidu's algorithm adjustment is an upgrade and innovative way. And the face of this Baidu algorithm, how we deal with, I would like to do optimization before, can do a good job optimization program and the overall structure of the site, can be slow to achieve the goal of rapid optimization.
Website Structure experience and innovation
As an experienced webmaster, do a good job of site optimization is the premise of the site's structure as a whole editor. Baidu updated, has increased the site experience degree of the weight of diversity, if a website internal structure can really do a very good experience, to bring more valuable knowledge to users, then the search engine will also be based on the actual experience of crawling related information to give the site a high reputation and weight. At present, many websites are step-by-step, there is not much innovation, is to imitate the form of editing, lack of innovative thinking, search engines will also identify, naturally, the beginning will not give you the site to recommend, but need to go through a long-term identification process in order to truly show the experience of the site. If it is a very high degree of experience of the site, but also has a unique way of innovation in the inside, search engines naturally good to crawl your site information, to your future optimization to bring more convenience.
Website keyword selection and selection
As the core position of the site or keyword selection is particularly important, but also determines the future site optimization direction. A lot of time if the choice of key words to get good, can save a lot of time and work. Good keyword selection, can timely crawl the user's search effective traffic, can co-ordinate the entire site's keyword layout, timely to the site to accurately search for information and search spiders crawling. For example, the keyword of the website title is a good example, about the title of the site, I just based on personal experience to think the site title simpler the better, and the title is best two keywords best, but also through the two key words in different order and add words to do two keyword actual optimization is three keyword effect, If this is an experienced master, often through this way to increase keyword optimization.
Website content and article updates
As a new station, at the beginning of the site's internal information and content must be perfected first, according to the user needs of the experience to carry out multiple orientations of innovation, through the form of graphics and text to increase readability and value, is a site really need to do. When a user searches for your site, users can learn something valuable through your website, especially the depth of the layer, and constantly attract the user's vision, increase their interest, will naturally put your site as a collection of the form of convenient browsing and reference. If the site itself is a kind of no value things exist, and all of the content is some form of advertising, nature will not give users a lot of interest and experience, and very difficult to optimize the very big.
Outside the chain of quality outside the station
Baidu algorithm after adjustment, usually some outside the chain is considered a way of cheating or garbage outside the chain, a lot of webmaster are complaining about what to do after the chain. In fact, Baidu this adjustment is still relatively good, to be able to combat the collection of Web sites and vulgar content, itself is a way to purify the Internet, through the actual difficulty and value of the chain to pass more information, so as to allow some high-quality sites can get better recommendations and rankings. So outside the chain of friends link this should be familiar with the main outside of the chain how we do, in fact, the information inside the chain is the most important, such as the outside of the chain of information can be recommended by the site and guide, then the search engine will naturally think that the chain has a practical role, nature to give the link in the relevant weight, So outside the chain is not much, lies in the fine! In particular, some of the high weight of the site recommended your outside the chain of information, for the site as a whole is a very good optimization effect.
The above is just a simple description of the process of optimization, the real work to do the workload is quite large. In the face of the current SEO optimization How to do, I think it is necessary to do the whole optimization plan, do a good job of planning can be organized to do the whole process of optimization, and can achieve the effect of ineffective. Whether it is SEO optimization or other things are in advance, not to waste the truth.