SEO optimization do not ignore the impact of Web site vulnerabilities

Source: Internet
Author: User

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People always think that SEO optimization will only be related to the site itself and the quality of the chain, so the site security will not affect the site's SEO optimization, in fact, this idea is wrong. Site security is in fact closely related to SEO, especially in Baidu, Google has been the security of the site 2011. In fact, the narrow sense of the site is the site's vulnerability, the site is a flaw in the hardware, software or strategy, so that attackers can access the site without authorization, and conduct a variety of malicious acts, such as inserting a malicious trojan or a malicious change to the Web page.

Why Web site security will affect SEO optimization, mainly because the site vulnerabilities to bring the following issues:

One, the website loophole may let the hacker insert the malicious Trojan

In China, viral marketing has been a rapid increase in the flow of methods, but the side effect is also huge, the negative impact on the site is also a lot. The typical example has 114, is uses the website and the server flaw inserts the massive malicious Trojan horse in the webpage, through the Trojan to spread and publicize own website. Of course, the biggest role of the Trojan is not these, but stolen number, and once the site is hanging horse phenomenon, the general people will be disappointed with this site, will not log in again. And now many browsers have to identify whether the site has a horse behavior, and search engines can identify malicious trojan, the most typical is Google's "the site may contain malicious software, there may be harmful to your computer." "Tip, if the Trojan has not been resolved for a long time, the site will be eliminated by the search engine."

Second, the use of Web site vulnerabilities to change the content of the site

After a general hacker attacks a website, will leave evidence to show off their own, so like to change the Web page, delete data, or even the entire site deleted all have, like the San-Tianda left bubble urine and to this a tour of the proof. Like many ZF websites. If the site does not do a good backup, or long time did not maintain timely, SEO optimization site will be greatly affected.

Third, the use of Web site vulnerabilities to insert a spam link

The use of the site is the most popular value of the black chain, hanging black chain has become an industry, can see the sale of the black chain of the ad, once the site appears to be vulnerable, the site will be linked to a large number of spam links, spam links will seriously affect the site's SEO optimization.

Say it's the harm, say again about its prevention:

1.FTP Password Vulnerability: This is the simplest intrusion, the next dictionary, brute force can be, so do not set some very simple passwords, such as some of the mentally retarded password will let your site easily cracked.

2. Web vulnerability: Web-layer attacks have replaced traditional attack methods, hackers are also the most commonly used attack techniques, generally whether they built the station, or with the dream of the Empire of these stations, there will be loopholes in the problem, usually detect a Web site security can be a platform for security assessment (that is, Iiscan And there is the dream of these will have updated patches, to detect vulnerabilities at all times, and patched.

There is to back up the site, this is very important, the principle of the same as the system backup.

3. Server vulnerability: Server security also has a lot of problems, but this is not our webmaster can modify, can only choose some good word-of-mouth service providers.

The above is the individual from a number of previous articles and their actual embodiment summed up, I hope to help you.

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