SEO optimization Do you know a few steps?

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I am cerviño SEO team head of the ice ze, commonly used network name: zhch1214 and zh_ch1214, do SEO calculated also has a small five years of time, in so many years of website optimization process, dare not say very successful, some experience always have, for the recent team joined a new member, I explained to him some of the most basic optimization steps, do SEO, not only to spell the brain is more physical, stay up late is the normal, every search engine big update, this small heart can not stand. The following is my new members to do the small notes, take out for your reference, I hope to be useful.

1. Optimization analysis of Construction station layout

Need to consider the layout of the site and some code optimization, for example, the home page at least one can update the article list, the bottom plus Friendship link module, h tag application, style sheet and other documents using external references, pictures automatically add alt attribute (this prophase does not do a good job later manually added will be very troublesome), open compression procedures. However, many people took over the site has been online, so, this step can not be considered without conditions.

2. Optimization analysis of website structure

said this, or in the early stage of construction need to do well, for the future save a lot of trouble, the Web site architecture generally use flat tree structure is good, what is flat tree structure, there are a lot of online on this aspect of the introduction, again not much talk. The main is three-layer physical structure and network logic structure. This is more conducive to spiders crawling and crawling.

3, analysis of key words

Keywords include the main keywords and long tail keywords, this is the first step to do SEO, is the most basic ability, but also the most important. How to analyze it? Here to say a few of my own most commonly used several methods: the major search engines under pull box (commonly used Baidu, 360), major search engine related search (commonly used Baidu, 360), all kinds of webmaster keyword analysis Tools (common webmaster home, Love station), competitor website analysis, Flow Statistics Tool Summary ( This takes a long time to accumulate, the most commonly used cnzz,baidu,51la). After summarizing and analyzing good key words need to do the keyword layout on the homepage, the main keyword suggestion frequency is about 5%, the long tail keyword suggestion at 3%.

4. Home page, catalog page, overall optimization

In general network company to serve as a friend can skip this step, because the general network company to take the list is simply to do a few subjects ranking, with the homepage to do, for the requirements of high customers or their company's long-term development of the site, need to consider more, SEO is not only to let the home page in search of the main keyword when there is a good ranking, more important is to make every page of the site into the flow of the portal to achieve the overall weight of the site to promote.

5. Original articles and internal chain optimization

Search engine like the original high content every day has a new site, so the first is to adhere to write the original article every day, such as well-known webmaster Zac daily a paste and Lou blog, I see Lou Blog more, from his blog can be analyzed, his internal chain structure is very powerful, Always in an article very naturally appear other article page long tail words, and do a link to the relevant page. Specific updates to the article time, personal advice in the early morning or around the morning or eight to 10.

6, daily inspection site data

Site, domain, link These commands I believe we are very familiar with, there are many webmaster query tools can be used, there are also Baidu Webmaster tools, 360 webmaster tools, Sogou webmaster Tools, Google Webmaster Tools, can be used to detect the specific data of the site.

7, website traffic data detection

This general monitoring three indicators, IP, PV, UV, white, do so much work to the goal of these three indicators are climbing, these data for the next step of the SEO strategy has guiding significance. Also is the user experience good bad important data manifests, the concrete flow monitoring tool, my most commonly used is CNZZ, certainly also has many other, for example Baidu Statistics, 51LA, the Google Flow analysis tool and so on.

To sum up, according to the above seven steps, do not dare to say that the site to do a good job, at least than the general site strong, the most critical is the implementation of the Force and perseverance. Of course, SEO is not a simple few small methods or small suggestions can be successful. Hope that we work together, only for the vast number of users to provide truly valuable content, in order to bring their own benefits.

This article by Shaolin Martial arts school http://www.shaolinsiyuan.com original first A5 webmaster nets, heroes do not Ask the way, reprinted annotated Source