SEO optimization How to select the site domain name

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The website domain name is a very good important factor to the SEO aspect, the good domain name to the SEO optimization ranking effect may be twice as much.

1. Domain name Simple basic knowledge

The suffix is. com/.net/.org domain name for the international domain name, the general first domain name registration fee is 60 yuan/year, after the annual fee is 60 yuan/year; com.cn/.cn/.net.cn/.org.cn domain name is China's national domain name, the first domain name registration fee is 1 yuan/year, the annual fee is 45-60 yuan/year, the domain name registrars renew the price is different.

2. Domain name Registrar's Choice

General Enterprise website construction, domain name registration is also outsourced services included, that is, the domain name is registered in the website construction company, after each year Kamphephe is also looking for your website construction company; In order to avoid unnecessary disputes in the future, the website construction company high price renewals, domain name security and other issues, the proposed prudent choice of domain name registrars The general website construction Company is also the domain name registration small proxy, this has to consider whether the website construction company will fail, the domain name illegal transfer, the domain name illegally transfers, or the two sides dispute, the website construction company is has the website domain name absolute control, but lets the hospital side be in the passive state.

Site construction before the careful choice of domain name registrars can not ignore the work, the hospital may directly choose to million nets, new network interconnection, new nets and other Chinese top domain registrars registered domain name, which can fully own the domain name autonomous control.

3. Domain Name Registration age

The most common domain name can be registered 10, first of all, based on the consideration of SEO, the higher the number of one-time registered domain name, in search engines more can get trust value, SEO help; Secondly, in the domain name registrars registered in 10 can receive concessions, but in general it is also a small investment, the hospital can withstand; To avoid the subsequent annual renewal fee can not be timely and meet other people to be registered, will be a heavy loss.

Domain name once the registration period is not 10, should not be a yearly renewal, at least a note on the 3-5-year bar, that is, one hundred or two hundred yuan of things.

4. Domain name Registrant Information

Enterprise Domain name as an intangible asset, is not valued, so the name of the domain owner should first be the name of the enterprise or individual name, the best is to use the name of the unit to register the domain name; some enterprises may not care or do not know this, individual cases may also appear enterprise domain name owners are webmaster, once the site administrator left, Must involve the domain name change, or the administrator takes away the domain name directly, like this may appear all sorts of dispute question.

Domain name registration must be used with the business license unit name, the individual name registration must be consistent with my ID card name; before last year CN domain name unit Registration, now open individual registration, the name can also register the CN domain name, whether the unit or individual registration, As long as the right to provide the correct domain name owner information, now registered domain name is not required to provide proof of the relevant documents, but also try not to provide too much documentation, special domain name gov and edu, etc.

5. The choice of the domain name suffix

Based on SEO considerations, the preferred suffix. com, popular popular, easy to remember, the choice of order is. com/.net/.org suffix, followed by the state domain name. cn/.com.cn/.net.cn/.org.cn; Because last year, the national Domain name Management Center will reduce the national CN domain name of 1 yuan/year, leading to a large number of CN for the garbage web site appears, which will not be much to let the search engine on the CN domain name of the site, Also does not exclude the search engine algorithm also adds the CN domain name factor.

From the actual situation, the general will choose. com/.cn for the suffix of the domain name, in view of the group network level, the need for common, popular, short, easy to remember the domain name, the industry to remember the COM domain name in the early years should be for others to register light, and the choice should be.

6. Choice of domain name

From the point of view of the SEO choice of course, the choice of short and easy to remember the domain name is the best, but this kind of word is not common, if the pure from the angle of SEO to choose, you can consider the keyword pinyin combination or English combination, but in the domestic mainly for Baidu, preferred or phonetic combination Principle is a short and easy to remember the COM domain name best contain keywords, can be the industry name pinyin abbreviation, to inquire about which can also register the domain name, the English alphabet generally does not exceed 5 digits, preferably 4-bit COM domain name, three-bit do not check.

7. Investigating the history of domain names

After the domain name is determined, need to investigate whether has been registered before, especially the CN domain name, the predecessor is not the garbage station, if is the garbage station may the domain name at that time let the search engine punish and is abandoned, if chooses such domain name risk is quite big, the author does not recommend the enterprise uses the A better CN domain name may be used to make a garbage name.

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