SEO optimization: Good domain name choice is the first step

Source: Internet
Author: User
Keywords Search engine SEO website domain name domain name choice domain name suffix

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Want to do a good job of SEO optimization site, you have to choose a better domain name to start. As we all know, the domain name is the website Foundation, is the people enters the Internet when to its corresponding website first impression, a good domain name for the website significance self-evident, the commercial website chooses the domain name to be especially important, this is why many companies do not hesitate to spend hundreds of thousands of or even millions of expensive to buy a common only hundreds of domain name. A good domain name is the first step of SEO, but also the development of a good SEO to lay a solid foundation.

So how to choose a good domain name? If the single from the SEO point of view, the choice of short, easy to remember, with the key words of the best domain name, so easy to spread and promote, good, easy memory is a domain name choice of an important point, the same, if the industry has a certain meaning and connotation of the characteristics, you can be sure If people see your domain name will be linked to what kind of site, and remember this site belongs to the industry and region, the first step is successful.

The choice of domain name is very learned, from the perspective of SEO, China Connaught Network business experts believe that a good domain name to choose to understand the following four points of attention, so that the site will optimize the SEO rankings to a multiplier effect.

The choice of domain name

The choice of domain name on the SEO impact of the main performance of two points: domain name and the content of the site's relevance, domain name by the search engine recognition degree. The former mainly in the domain name to show the content of the site, the higher the correlation between the two, in the search engine will occupy a large advantage;

Second, to say that the domain name by the search engine recognition degree. Take the middle part of your domain and search through each search engine. For example, the www.nuo.cn "Nuo" This part, get Baidu, Google and other search engines to search, search out the results, not only a lot of pages, and you want to do the content of the site, the higher the relevance of the better.

Second, the choice of domain name suffix

Based on SEO considerations, the preferred suffix. com, popular popular, easy to remember, the choice of order is. com/.net/.org suffix, followed by the state domain name. cn/.com.cn/.net.cn/.org.cn; From the actual situation, the general choice. com/.cn for the suffix of the domain name; In view of the group network level, the need for common, popular, short, easy to remember the domain name, industry good memory of the COM domain name in the early years should be for others to register light, The choice should be the. cn domain name.

However, due to the national Domain name Management Center last year, the national CN domain Price reduction of 1 yuan/year, lead to a large number of CN for the back of the garbage site appears, which will not be much to let the search engine on the CN domain name of the site "differently", also does not exclude search engine algorithm also added a CN domain name factor. So the choice of domain name suffix, we must be cautious.

Third, the Domain name registration age

General domain name can be registered up to 10, first of all, based on the consideration of SEO, a one-time registration of domain name, more can get the trust value of the search engine, SEO is helpful. In particular, Google, if the purchase is long, it will default this is a long-term business site, which will increase the weight. Second, a registration of 10 can be obtained by the domain name registrars to give the total price concessions, the calculation is a small investment, and three, can effectively avoid the annual renewal of the next year less than sometimes meet other people to register, otherwise it will be a heavy loss. Therefore, China Connaught Network, the domain name registration do not renew the annual fee, preferably a one-time registration for more than 2 years, after all, the registration of long term domain name in the search to more dominant.

Survey the history of the use of domain names

Sometimes a webmaster, from a friend or a network to buy a better domain name, is very happy, but often forget the important point, need to investigate whether the domain name has been registered before, but also need to carefully check whether this domain name has been cheated by the search engine to deal with. With the domain name that has been cheated, the website is built in the search engine generally will not be included again. In this way, the site has no rankings, the promotion of corporate Web site is huge.

So how to see their domain name, whether by the search engine to punish? There is a very simple way, for example, you can enter site:www.xxx.cn in Google, if there are results, it is normal, if there is no result, it is likely to be punished, resulting in search engines are no longer included. However, a new domain name is not included in the normal, so it is possible to search through the search engine can not make any records, such a new domain name anyway better.

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