SEO optimization How to choose keywords

SEO site optimization is the first step is keyword selection, keyword selection is appropriate, for the site is quite important, SEO is also the basis for optimization. Keyword selection can not have any errors, otherwise it may lead to the entire SEO site optimization strategy failed. Choose the right keywords, determine the structure and nature of the site, users can find relevant content through the keyword, the company can achieve the effect of sales.





Keyword Selection Guide





keyword selection process, you need to understand the nature of the site and user groups, as far as possible to choose the appropriate high traffic keywords. Generally speaking, a page can be hosted by more than 5 keywords, there are more keywords when we can use more Web pages to host, to attract a different audience users.





Each keyword should be based on the theme of the site to choose, can not deviate from the theme, destroying the user experience. Therefore, the choice of keyword http://www.aliyun.com/zixun/aggregation/12862.html "> Basic principle is based on the content of the site to choose, whether it is for users or search engines, this is necessary, conducive to the long-term development of the site."





Please note that after choosing good key words to pay attention to the development of the theme of the site, do not change at will.





second, the basic idea of choosing key words





The basic idea of choosing keywords is: Pick out as many keywords as possible, and then choose more traffic, and accurate keyword to SEO optimization.





even, but not lost





keyword choice to be as careful and cautious as possible, can not have any loopholes. If you have any loopholes in your choice of keywords, you will lose the users who search using these keywords, which is a significant loss to the site.





In addition to the main keywords, we can also choose from the main keyword to select more long tail keywords. Long tail keyword selection is roughly divided into two types, geographical conditions or may indicate the product characteristics of the word with the main keyword collocation, such as "second-hand car" we can choose: "Zhuhai Used Car", "second-hand market"





keyword selection must be from the user point of view





Keyword selection, be sure to select some users may search for the use of keywords, the user experience is very important, especially in the consumer website. Choose the right keyword, not only to see the flow, from the user point of view.





Select keywords from user requirements





by understanding the needs of users to target the selection of appropriate keywords. If it is the website of English school, mainly need to know more English information users, you can study the information of the past customers to understand their needs, so as to select keywords, such as "overseas travel."





understand the keyword used by competitive sites





This is also a way to select keywords, refer to the keywords used by competitors. This means that the competitor's website must be the same as the product or information of the site, the same theme, the same for the user community. Specifically, you can go to the following competitor's website to find information.





* Line with the company fierce competition for the site of the company





* The company that competes fiercely with the company on the line





* Different company sites, dealing with the same product distribution channels





* Web site for the same information (or product)





* Website Information products and services that can be substituted for trading





for the detailed study of these information, there are many keywords can be extracted.





rational domination of synonyms and pronouns





maintains the entire website to unify: maintains the complete website style, lets the user easily identify the website, increases the user experience feeling. It is best not to have too many pronouns and synonyms on the same page.





Avoid user confusion: If you use a keyword that is confusing to users, it can confuse the user and lead to a loss of opportunity. To avoid confusing users, keep consistent keyword expression.





The theme is clear: The search engine defines the entire site to the theme based on the site. In this case, if the theme of the keyword is a mess of synonyms and pronouns, may lead to search engine confusion, in order to avoid such things happen, the site theme must be clearly unified.





three, keyword choice





in fact, when we choose keywords, we like to list as many keyword lists as possible and then identify the best keywords for the site.





Choose common words





General, the user uses the common word is also the user searches the most likely word.





industry terminology for target audiences





many industry and related industry users, like to search more industry terminology, through the use of industry terminology keyword can meet the preferences of target audiences, can pinpoint.





Web site uses the name of the local zone





If you are facing a customer group that is an area, consider using regional keywords. In addition to using a place name or region, you can use street names and landmark names.





dialect can also be a key word





If you provide services and information, especially for a particular area, you can even use dialects to make keywords.





a synonym for a similar keyword can also be chosen





such as the target keyword "garden" and "gardening", the two similar keywords, we can use at the same time, to avoid too much competition for high heat keyword, so the same can be selected to the site's keywords.





abbreviations that seem often to be used by users favored





according to the network search user preference, many users are willing to use the abbreviation to save their surfing time, so the abbreviation is also the best keyword choice.





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